Cloud Computing Cloud Migration Cloud Solutions

Why Cloud Migration is Beneficial for Your Business?

Cloud computing isn’t anything new to the business. Nearly 98% of businesses have their hardware servers on-premises to manage their IT infrastructure. However, the pandemic has caused some changes. Today, companies consider cloud migration and staying away from older systems to ensure that their business is uninterrupted. A survey from Flexera revealed that more than half of organizations believe, cloud migration can help to improve business sales and productivity.

The cloud migration process can be overwhelming. There are concerns about stability costs, stability, and security issues. For many, the successful migration of cloud services reduces cost, enhances scalability and drastically reduces the likelihood of cyber-attacks which could cripple your business. Let’s get started to find out what cloud migration is? How difficult is it to complete? What are the advantages of cloud migration?

What is Cloud Migration?

It is the procedure of moving digital business processes to the cloud. Cloud migration can be described as similar to a physical move. It involves moving information, applications or IT systems from certain data centers to different data centers. Like moving from one office to a larger one, cloud migration takes some planning. However it is typically worthwhile, as it results in lower costs and more flexibility.

In simple terms, cloud migration is defined as the process of migrating on-premises infrastructure to the cloud. Instead, the term could describe a migration from one cloud and another.

Cloud Service Models

There are 3 major cloud service models designed to meet the specific requirements of business. Also to create a cloud-based environment as appropriate as it can be.

  • Software as a service (SaaS): Software accessible through vendors on the internet. Salesforce, Dropbox, Slack and MailChimp are just a few examples of SaaS.
  • Platform as a service (PaaS): Platforms that provide the tools required to develop applications. A few examples are AWS Elastic Beanstalk, Heroku and other Microsoft Azure services.
  • Infrastructure as a service (IaaS): Cloud-based platforms that use a pay-as-you-go method to offer computing facilities. For example, AWS EC2, Rackspace, Digital Ocean and Google Compute Engine are some examples of IaaS.
  • On-Premises: Hardware and software installed at the company’s office or datacenter.

Cloud Deployment Models

In simple words, cloud deployment is how software is made accessible. This, in turn, impacts who has access to the cloud’s data and how.

There are three major models:

  • Public Cloud: This cloud computing model makes digital assets in the cloud accessible to the public via the internet. Google, Facebook and LinkedIn are all examples of publicly available services. These cloud services are usually available for free to customers or on monthly-fee basis (i.e., PaaS, SaaS).
  • Private Cloud: This type of cloud serves to one specific organization and cannot be accessed by any outsider or third-part.
  • Hybrid Cloud: It is possible to discern by the name it is a mix of infrastructure on-premises with cloud computing, including public cloud and private cloud. Large corporations typically use it to store important data in the private cloud and various support-related services in the public cloud.

What are Common Cloud Migration Challenges?

The process of moving cloud resources can be complicated and dangerous. Here are a few most significant challenges many companies face when they migrate their resources to cloud computing.

Lack of Strategy

Many businesses begin their journey to cloud computing without giving enough time and effort to their cloud strategy. The successful adoption of cloud technology and implementation requires a thorough plan of action from beginning to end. Every dataset and application might have its demands and requirements that require a different approach for cloud migration. The company must develop a clearly defined reason for every one of the workloads it transfers into the cloud.

Cost Management

During migration, many organizations haven’t established clear KPIs to better understand how much they will invest or save upon transition. This makes it hard to determine if the migration was successful from a financial perspective. Cloud environments are ever-changing, and costs change quickly as new services are embraced and the use of applications increases.

Vendor Lock-In

Lock-in by vendors is a typical issue for adopting cloud technology. Cloud providers provide a wide array of services, but they are not all expanded to different cloud providers. Transferring the workload from one provider to the next is a long and expensive process. Many companies begin using cloud services and then find it difficult to change providers, if the service they’re using currently doesn’t meet their business requirements.

Data Security and Compliance

One of the main challenges to cloud migration is protection and conformity. Cloud solutions employ the model of shared responsibility. They assume responsibility for the security of their infrastructure, and the user is accountable for protecting their data and their workloads. While the cloud service can provide security features, it is your company’s responsibility to ensure that they are properly configured. Ensure that all applications and services come with the proper security safeguards. The process of migration itself can pose a security risk. Sometimes moving large amounts of data that may be sensitive. Also setting access controls for programs across multiple environments, exposes users to substantial risk.

What Cloud Migration Strategy Should Enterprises Adopt?

Gartner, an important research and development company in information technology, offers five options for companies looking to move to cloud computing. Cloud strategies for migration are generally referred to by “5 R’s”.

Rehost: Rehosting, or ‘lift and shift,’ involves using infrastructure-as-a-service (IaaS), you can redeploy existing applications and data on your cloud servers. It’s simple and suitable for companies that aren’t accustomed to cloud-based systems. It’s also an excellent alternative for situations when it’s difficult to alter the code, and you need to move your application without compromising it.

Refactor: Companies going with refactoring the pre-existing codes and frameworks. However, their applications still run on the PaaS provider’s platform, unlike rehosting. 

Revise: This strategy involves rewriting or expanding the code base before applying it through Rehosting or restructuring (see earlier).

Rebuild: “Rebuild” involves rewriting and restructuring the application from scratch on the PaaS vendor’s platform. It can be a time-demanding process, but it also lets developers use the latest features offered by PaaS providers.

Replace: Businesses also have the option to discard their existing or old applications and switch to a pre-built SaaS application from a third-party service provider.

The Cloud Migration process in 4 Steps

Cloud Migration Planning

Before moving data to cloud storage, the first thing to take is to identify what purpose the Cloud’s public service will be used for. Could it be used to help in disaster recovery? Hosting business workloads completely moving to cloud computing? Or, will a hybrid approach be the best option for your application.

At this point, it’s essential to analyze your surroundings and identify the elements that will influence the migration process, such as important application data, old data, and interoperability between applications. It is also essential to assess your dependence on data. Do you have data that must be synced frequently or data compliance requirements to be met or other data that could be moved in the initial few phases of the process?

Knowing these needs will allow you to create a plan of action to use the tools you’ll require to migrate, including identifying what data must be transferred and when. Also, should the data require some scrubbing, what type of volume to be used for the destination, as well as whether you’ll require encryption of your data at rest and while in transit.

Business Case Migration

After you have identified your company’s requirements, be aware of the services provided by cloud service providers and other partners and the costs associated with them. Consider the anticipated benefits of cloud migration in three areas: operational benefits, cost savings, and improvements to the architecture.

Make a business plan for every application you want to move to the cloud. It should include the expected total cost of operation (TCO) for cloud services compared to the current TCO. Use cloud cost calculators to calculate costs using realistic assumptions, such as the quantity and type of storage, computing resources, and operating systems, types, and particular requirements for networking and performance.

Engage in conjunction with cloud services providers to understand the cost-saving options available for your cloud deployment. Cloud providers offer various pricing models and huge discounts as a condition of an ongoing engagement to cloud services (reserved plan) or commitment to a specific amount of cloud usage (savings plan). Discounts must be included in your company’s business plan to determine the actual costs of the cloud migration over time.

Cloud Data Migration Execution

After your environment is evaluated and a strategy has been drawn up, then it’s time to begin your move. The biggest challenge is to complete your move with the least interruption to your normal operations, at the least cost and in the least amount of time.

If your data is not accessible to users after an upgrade, you risk negatively impacting your business. This is the same case if you continue to update and sync your systems after completing the initial transfer. Each element of your workload must be tested to ensure it works in the new environment before moving to another component.

Additionally, you’ll need to discover a method to sync changes made to the original data source while the migration process is on. AWS and Azure offer built-in tools that assist in AWS cloud migration.

Ongoing Maintenance

Once the data is transferred to the cloud, it’s crucial to ensure that it is properly optimized and secure and accessible in the future. It is also useful to keep track of any real-time changes to the important infrastructure and anticipate the likelihood of workload conflicts.

With real-time monitoring, you should also evaluate the security of your data in transit to ensure that your work within your new setting complies with the requirements of compliance with regulations like HIPAA and GDPR.

Another thing to consider is to meet the regular benchmarks for availability and performance to ensure that you meet your Recovery Point Objective (RPO) and Recovery Time Objective (RTO) goals are not affected should they change.

Benefits of Migrating your Application to the Cloud

If you’re aware of the available options and what you can do, it’s time to figure out how to gain by cloud migration.

Allow Digital Transformation

Many companies are going through a digital transformation to get incremental value from existing assets. With the recent innovations in cloud computing, executives can digitize more of their core functions such as SAP, CRM the data analysis, and many more.

Anyone who migrates from outdated technologies could improve the productivity of their workforces, develop new ideas and discover new revenue sources compared to their competitors. Once in the cloud, there are limitless possibilities.


With cloud-based workloads, it is possible to respond quickly to the demands of peak times and decrease capacity when necessary. This is all done automatically and does not require much time or effort. If you use on-premises hosting, you’ll require additional equipment and set it up to expand capacity. However, once a load peak is over, you’ll need to cover the cost of redundant resources it uses.

Yedpay is a payment service that has decided to move to the cloud following problems with their data centres. There was no need for large IT investment and personnel to maintain physical infrastructure. The company was able to cut expenses by 40%.

Enables Remote Working

In addition to reducing the carbon footprint, cloud-based companies enable their workers to connect to work from any place. When COVID-19 was first introduced, Cloud-powered businesses were the best at adapting to the government’s mandated homeworking. Since it has now been established as a viable working method and a viable option for employees, they are likely to seek the flexibility of their managers more than they have ever. Making the switch to the cloud could be essential in keeping and attracting top employees.


There are examples where cloud deployments are smooth. There may be issues with the hardware or downtime. But cloud migration can effectively decrease downtimes and reduce the risk of data loss shortly.

Cloud providers typically offer service-level agreements which guarantee 99% uptime. In addition, they are responsible for disaster recovery and backups which can help save time for your staff.

The Under Armour Connected Fitness platform was faced with a reliability issue. The company was operating two data centres and, when problems occurred in the first one, it would result in outages. The company then shifted to cloud computing, which solved the problem.


Not only is it simpler than ever before to move your existing systems to the Cloud computing system, but doing this will reduce time and effort in installing new applications or training to your company.

With no data centres to frequently restore, backup, and back up, your IT teams have more time to focus on the day-to-day running of your company. In addition, Cloud-based tools for collaboration enable collaboration and communication much easier than ever. This means more times used by more people, making you more productive.

Rapid Implementation

From a growth perspective for business, cloud computing provides endless opportunities for companies. Also, it is a source of the speed of digital advancement. With the flexibility of technology offered by cloud-based providers developers, you can streamline and speed up processes.

Capital One back of the US managed to reduce the mobile app development build time. They did it by moving their services to cloud.

Capital One, one of the biggest U.S. banks, managed to cut down the mobile app development environment’s build time from months to just a few minutes following its move to the cloud.


Cloud computing allows you and your staff to access your applications from any part of the globe at any point. It allows companies to offer employees a flexible work schedule and a seamless transition to remote working.

The Key Takeaway

One thing is certain that almost every business driven by technology must have at least a Cloud migration plan. If you don’t, then why wouldn’t you? The need to migrate from outdated software is the right step to take. It is a must-have to ensure continuity of business and an investment that will pay promptly for many firms.


What is staffing? how it helps

As technology continues to advance and become ever more sophisticated, a wide range of technological staffing solutions are available that have the potential to streamline many business processes. There are many types of temporary and permanent employee recruitment software programs and technologies on the market today. You just need to be careful while selecting one for your business. Let’s discuss about the tips that you need to follow while choosing a staffing solution.

Tips to Choose a Good Staffing Company

If you are looking for tips to choose a good staffing firm that can meet your business needs, then read on. It is important to note that you need not waste time on job offers that do not meet your staffing needs. You need to take time to look for the best company that can help your business to grow and succeed. The following tips to choose a good staffing solutions can help you find the best staffing company.

It is important to find out the experience of the company that you wish to hire. You need to know if they have had experience in your field and industry. The company should be able to help you grow your business and can meet all your needs. In addition, the staff should be knowledgeable and can help you progress within your business. There are several sources where you can get information on the experience of the staff. You can choose to ask from your friends, network, and visit forums and blogs related to the industry.

Another tips to choose a good staffing firm is to choose one that has the best quality of staff. It is important to know if the staff can deliver what you need. Find out whether the staff is happy and satisfied with their jobs.

The next tip is to make sure that you are comfortable with the staff. You need to feel at ease with them and they should be able to understand your needs. When you have a meeting with the company, it is important to dress professionally. It is advisable to wear a suit or business suit. The staff should be courteous and should handle you with respect and courtesy.

If you do not feel at ease with the staff, you can always ask for an in-person interview. This is when you can see the company personally and assess the skills of the staff. You can also learn about their company culture. It is important to choose a company with a good reputation.

Remember that when you are looking for a good staffing firm, there are several things to consider. Ask the company about the experience of the staff, their qualification, their efficiency, and their communication style. You can also choose to meet them in person or conduct an online interview. Follow these tips to choose a good staffing firm and you will find the staff you need. Now the next aspect is what to look out in a staffing agency before hiring one. Let’s discuss this in detail.

What are the things to look out in a staffing agency

There are many staffing agencies offer staffing solutions that are designed to fill a need for a short period of time. This could be as little as a few weeks or as long as a few months.

Short term staffing solutions might be the answer you are looking for when your business is facing a staffing crisis. In this situation, the right staffing solutions can help you to find a temporary position and get it filled until another opening becomes available. In this scenario, you might be looking at hire by contract staffing solutions or temp agency services.

One of the main things you need to look for in a staffing solution is whether or not it offers permanent staffing solutions as well. If the agency you are evaluating does not provide this type of service, you are going to be wasting your time and money. The most important thing about permanent staffing is that it provides you with a set level of staffing support that can allow your business to continue operating while you sort out staffing issues.

You also want to make sure that the company you hire has experience in the field so you can ensure that the people you are assigned are experienced in what they are doing. This will go a long way toward ensuring that everything goes as smoothly as possible.

Another thing you should look for in staffing agencies is the level of communication and support that they offer to their clients. You want to be able to get in contact with them easily to discuss your staffing needs. You should also be able to reach them by phone or e-mail to discuss anything that comes up during the course of your project.

Another key area of customer service is availability. If you have a question, you want to know that the staffing company will be able to address it quickly and effectively. A good staffing company will always be ready to help their client when it comes to these types of services.

Finally, you need to be able to trust the on-demand staffing company that you are going to hire. After all, you don’t want to entrust just any stranger with the task of looking after your employees. In order to make sure that you hire an agency that is trustworthy, make sure you check out the feedback ratings of the agency.

You also need to ask if the on-demand staffing agency charges any fees for signing up their clients. Some companies might even charge for the initial evaluation of your project only and then require you to pay for anything else you feel you need.

All in all, the key takeaway for the client is that they must be sure that they are hiring an on-demand staffing service. In order to do this, they need to ensure that the agency has a strong reputation, has a proven track record, and charges a reasonable fee for their services. Once you are sure of these factors, you can be more confident in regards to the on-call staffing firm that you will be working with.

By taking the time to think about how to use an on-call staffing firm and how you can be sure of the services they will provide, you will be able to rest easy knowing that your company’s staffing needs will be met. In the end, the investment you make in on-call staffing solutions will prove to be worthwhile.

Another aspect to look for is that there are manytechnologies that can improve recruiting efficiencies, cut employee recruiting costs, provide benefits to employees, reduce paperwork, and boost overall company satisfaction. The types of benefits that businesses gain from these types of staffing solutions can vary widely; however, some of the main benefits of using these types of technology are outlined below.

Benefits of using staffing solutions India

One major benefit of staffing software is that they allow temporary staffing needs to be fulfilled quickly and efficiently. As technology has improved over the past few years, staffing needs are evolving at a faster pace. As a result, the human resources department must stay ahead of the curve and implement strategies that will meet the needs of their staff members no matter what stage the needs are in. Staffing software eliminates the time it takes to manually identify each individual employee’s skills and experience, which can be time-consuming.

Another benefit of this type of technology is that it is completely compatible with all staffing and recruiting applications. Exatosoftwarecan help streamline your office’s administrative processes, resulting in: fewer office hours; increased employee productivity; improved customer service; reduction in payroll processing costs; and, increased efficiency and productivity throughout the workplace.

Ultimately, the benefits of using Exatosoftwarecan eliminate or reduce the majority of office administrative tasks, freeing up your time to focus on core business activities.

The goal of an employee is to increase sales for the business. Therefore, the first step in any successful recruiting and staffing solution strategy is to identify the characteristics of the potential candidate. In the case of technology, you want the employee to understand how to use computers and operate certain types of software.

To make this process seamless, it is important that your chosen staffing solution include an e recruiter, who will conduct background checks on potential candidates as well as perform other standard employee evaluations.

Finally, it is vital that the right people are hired for your business. There are many benefits associated with hiring and training the right employees. For one, these individuals bring specific expertise and experience to the company. Furthermore, these individuals will also bring interpersonal skills, which are extremely valuable in a competitive business environment.

As you can see, there are a number of benefits associated with using Exato Software Pvt. Ltd. your staffing solution. To find out more about them and their other business technology solutions, contact them today. You can get free quotes from them. In addition, you can schedule a free consultation with them. This information is important to the success of your business.


Managing A Remote Tech Staff? 14 Tips For Keeping Them On The Same Page

Keeping your tech staff bound together when everybody is working distantly can be a major test and it’s not easy to mobilize your business. Telecommuting adds an additional layer of distance that can cause your tech colleagues to feel detached, which may at last prompt miscommunication and friends culture issues.

To maintain a remote team, the actual challenge is here for the leaders who is going to manage working employees located at different geographical locations. Below approaches may be effective for the leaders and it can become easier for them to maintain the discipline:

1. Pick the correct medium.

Correspondence is the way to progress however the wizardry is in the medium. Vis-à-vis online gatherings are extraordinary for conceptualizing, staff building and mingling. Notwithstanding, too many can make video exhaustion, and time after time execution measurements and key information are missed. Conveying through mechanized work processes for specific cycles can help dispose of tedious email ping-pong and draw in distant staffs.

2. Set clear expectations.

Be clear about expectationsand proportions of achievement. You can’t investigate individuals’ shoulders, so you should be clear about the thing you are estimating to complete it.

3. Put resources into esteem stream the board.

Essential cooperation apparatuses can’t impart the complexities of a product pipeline. Worth stream the executives gives a solitary wellspring of truth across all far-off programming advancement staffs so everybody can at present work successfully with one another. It’s the establishment for work straightforwardness, giving colleagues admittance to self-administration learning and guaranteeing everybody will consistently be on the same wavelength.

4. Hold brief interdepartmental gatherings every day.

Toward the start of every day, holding a fast day by day meeting of offices that highlights day by day objectives and obstacles considers snappy and productive staff cooperation. Toward the day’s end, holding a gathering on what’s been cultivated and what’s keeping individuals down is likewise valuable for looking after energy.

5. Build up a ‘nonconcurrent’ interchanges model.

Workers’ timetables have been affected by necessities like childcare and far-off tutoring, while the recurrence of Zoom calls has gotten exceptional. Move non-earnest gatherings to email so individuals can react when their timetables permit, and grasp more adaptable work hours. This “offbeat” correspondences model permits representatives to at present accomplish their best work while obliging their new conditions.

6. Grasp innovation to drive joint effort.

The most set it up pioneers will presently begin to reevaluate cycles and work processes, grasp innovation to drive robotization and cooperation and grow new projects for connecting with staff who may feel disengaged. We are grasping video conferencing, betting everything on SaaS venture coordinated effort (e.g., Asana) and expanding the recurrence of one-on-one representative registration.

7. Interface standard video scrums.

The old-fashioned scrum—regardless of whether virtual—is vital to guaranteeing fruitful coordinated effort. Given so many are turning out distantly unexpectedly, a day-by-day video call keeps everybody tuned in, considers smart discussion and limits miscommunication and likely mix-ups. Going through 30 or an hour together basically can achieve so a lot, if not more, than a day in the workplace.

8. Perceive everybody’s commitments and triumphs.

Upgrading staff attachment by perceiving our different ability and commitments encourages us remain associated. We’re more grounded together. I offer our certifiable thanks for work that improves the staff. Profiling victories, including the commitments of those in the background, is engaging and strengthens connections.

9. Incorporate non-business exercises into business hours.

Build up a rhythm so you can direct non-business exercises during business hours. For instance, we have discovered that colleagues have a higher probability of having interdepartmental discussions during lunch get-togethers or a random data fun hour. These open doors permit different tech staffs to talk uninhibitedly about their work without the pressure of a formal virtual gathering.

10. Interface on an individual level.

Working distantly drives each staff toward “atomization of work” and being amazingly autonomous. In spite of the fact that these things can drive proficiency, it is likewise evident that individuals become more disengaged and separated, which has a drawn out negative impact on profitability and quality. Hencewe urge pioneers to zero in the entirety of their endeavors on associating with individuals and staffs on an individual level.

11. Keep the lines of correspondence open.

As a pioneer, your standard should be that colleagues can call whenever, regardless of whether the theme is close to home or expert. Regardless of whether it is for exhortation or consolation, consistently accept calls, under any conditions, from your staff. Along these lines, there is no risk of miscommunication, and issues can be handled head-on.

12. Log staff choices in a shared report.

Recording what choices were made aides telecommuters as well as those in other time regions to get why and what the arrangement is, no concurrently. Likewise, compose what options were thought of and why they were not chosen. At the point when you can explain how a choice was made, it causes everybody to adjust and zero in on the main job.

13. Influence email and the cloud.

The intensity of messages is downplayed recently, yet they actually work extraordinary. Simply ensure all significant individuals are cc’ed. We additionally use Google Docs for joint effort. I’m certain other cloud-based administrations, for example, Microsoft 365 would do a similar work. Furthermore, if all else fails, don’t spare a moment to get the telephone.

14. Host virtual cheerful hours.

Slack has been an extraordinary device during the pandemic. I likewise try facilitating virtual “cheerful hours” through Zoom at any rate double a month so the staffs can mingle and security outside of ordinary work circumstances.

Supply Chain

Blockchain in Supply Chain Industry

Blockchain technology can be a game-changer by helping to collect and track data. It can be used to address a wide range of issues in supply chain management and Logistics Management. In addition to recording or tracking, there are several other ways blockchain technologies can help supply chains function.

This cooperation aims to disrupt the supply chain financial system by tracking the flow of goods and services and the supply chain itself. This allows for product traceability throughout the process, which in turn leads to a more efficient and transparent supply system.

Blockchain-based Supply Chain Management enables provenance tracking, which allows information to be collected about the origin, production, and delivery of a product from a single source, such as an embedded sensor. If a company detects a defective product, blockchain enables the company and its supply chain partners to track the product and identify all suppliers involved, identify the associated production or supply quantity, and recall it efficiently.

Companies across all industries are exploring blockchain applications, motivated by regulations requiring them to prove the origin of their products and by downstream customers seeking the ability to trace components of inventory. These applications are supported by well-defined use cases, and companies are exploring the potential of blockchain as a means of traceability in the production and distribution of goods and services.

Blockchain is a decentralized register of information on the origin, production, and distribution of goods and services. The inspection and tracking of products along the entire supply chain give retailers the information they need to communicate like the origin of products to consumers, build trust, and gain a share of the purse. It minimizes duplication and expense problems, provides proof of ownership for digital coins, and provides a one-stop-shop for all suppliersand customers of a product or service. Blockchain is an open, distributed and decentralized register for the production, distribution, and ownership of product and service information.

Blockchain is valuable because it includes blocks that integrate all three types of transaction flows and capture details that are not recorded in financial accounting systems. Blockchain is a distributed ledger technology that allows for a fixed record of transactions without intermediaries such as banks. It is ideal to track the origin of goods because a common digital register creates fixed records of all transactions. As the distributed register is decentralized, all parties will receive a copy that prevents a single failure point or data loss.

What is now clear is that a supply chain based on a single blockchain is unlikely. To take advantage of blockchain in the supply chain industry, companies should start integrating new systems today. Once industry-wide standards are in place, they can build on these standards to create a common, unauthorized blockchain environment.

It is important to note that blockchain would not replace all transactions, accounting and management functions performed by the ERP system and its corresponding inventories and transactions. By linking inventory information and financial flows and sharing them with all parties to a transaction, blockchain enables companies to match orders, invoices, and payments and track the progress of transactions between counterparties. It is difficult to assess the flow of diary entries, receivables, or credit repayments, even if these types of outflows are recorded by ERP systems. Another activity that can be improved in the management of complex processes, including the adaptation of invoices to orders and the monitoring of payment terms, as well as the implementation of controls and releases at every step.

The process that connects all parties involved in the delivery of the finished product is called the supply chain. Supply chains operate in different ways, have different characteristics, but they all operate in the same way.

From cryptocurrencies to digital voting to cloud storage, technology affects almost every industry, and retail is no exception. In addition to the potential for upheaval in the financial world, there is also a potential for upheaval in other sectors such as health care, education, finance, and healthcare.

To achieve this, the Bitcoin network consumes a large amount of energy to promote Bitcoins and is vulnerable to hackers. Because data is invariable and decentralized, blockchain technology is a key element of this innovation wave, which should be key to any innovation wave.

Retailers are expected to spend more than $15 billion on digital advertising this year, and the advertising industry is plagued by fraud, privacy breaches, and data theft.

This ensures that transactions on the network are accepted by the majority of subscribers, but unfortunately it also limits the speed at which new blocks can be added. Besides, each blockchain subscriber receives a unique identifier or digital signature to sign the blocks they add to the blockchain. More specifically, because blockchains are inherently invariable, data on a blockchain cannot be modified after it has been added to it. Also, no participant can overwrite past data, as this would mean that subsequent blocks would have to be rewritten in a shared copy of the blockchain.

At the most basic level, blockchain’s core logic means that no stock can exist twice in one place. This last-minute stress is necessary because the blockchain network records every possible disturbance to ensure better and exceptional treatment.

For example, a company could borrow money from several banks for the same asset, apply for a loan for one purpose, and then use it for another. X, an action can take place if a certain number of conditions are met. This is because blockchain is used to control credit and underpin smart contracts. Smart contracts are powered by blockchain, but they are also a key element of the supply chain system.

Smart contracts can be programmed to evaluate the status of a transaction and automatically initiate actions such as the release of payment, registration of an entry, or marking of an exception that requires manual intervention. Blockchain smart contracts can also be modified to include programmable clauses that allow invoices to be issued and processed once a set of conditions are met.


Managing Offshore Outsourcing Risks

Aren’t there times where you wished you wouldn’t have to multitask? To go home earlier than to sit in the office trying to tally an account ledger when you are an interior designer? To just focus on designing creatives than involving in sales and marketing?

In such crucial times, before you could give up on sanity, Offshore Outsourcing is the savior to your rescue. Offshore Outsourcing helps share the burden with a third party than doing it all by yourself, creating chaos and overload of work.

Though the term ‘Offshore Outsourcing’ started years ago, the public still makes a mistake, in understanding these very similar yet totally different concepts.

So even before we start with understanding the expression of offshoring Outsourcing Risks and Mitigations it follows, let’s start from scratch.

‘What is Offshoring? What is Outsourcing?’


Outsourcing at its most basic understanding is about moving internal operations to a third party. This can come in the form of selling the physical plant to a supplier to buy back goods or services or shifting the entire business division to a third party and again by the service back at a cheaper rate.

This is usually done to move the transactional activities into the hands of the specialists to give an organization the capacity to focus on its expertise.

Almost every company outsources its functions and enjoys greater specialization in the areas from the third party, which promotes earning most profit, not just for the company but for the economy as well.


Offshoring is primarily a geographic activity that is opted for due to expenses. Think of it as expensive staff; the company will have to pay in more to the staff as it is costly which if offshored, can be done at a lower cost without any loss to the quality.

This means a greater advantage by relocating factories from costly countries to cheaper economies to keep the profit margin coming in. Alongside with profit, offshoring helps other countries develop on technological grounds, generating employment and lowered the cost of consumer goods such as clothing and electronics. The biggest example of this sector is Indian IT. Numerous individuals are employed for the off-shored work of foreign nations powered with means to make a livelihood.

What happens when you combine Offshoring and Outsourcing?

Now that the terms are clearer than before, let’s gather knowledge on the consequences of Offshoring Outsourcing and its mix. In a nutshell, this is an ultimate means to save a significant amount of money by shifting the production to a third party for expertise in an overseas location. All this without the loss of quality at a lower price.

Advocates and experts argue that this not only brings huge development to the staff of the organization but also the nation, which encourages in being ‘Developed Countries’.

Did you know that India is one of the largest offshore outsourcing providers?

India provides offshore outsourcing services in almost all areas of operation followed by China and Russia, followed by Philippines Egypt Bulgaria etc. Most of these countries offer software support services, call center services, data entry services, programming services and many more support services.

Case Study: Ikea group and Offshore Outsourcing.

In 2013 Ikea announced an offshore outsourcing project collaborating with Wincore Nixdorf, shifting all their IT solutions to all the cash settlement units within all Wincore Nixdorf branches during 2014 to 2019. The latter became not only a single offshore project software provider but also enhanced big time and developed its software to service, helping Ikea focus on what it actually started with.

Case Study: IBM and its offshore outsourcing.

This huge business has collaborated with a Canadian subsidiary company that has signed a $700 million contract with the local bank,
by which IBM has become a global leader in back information structure maintenance, including its websites and call centers.

Advantages to name:

If you think that huge multi-nationals and corporations alone could use offshore outsourcing then, let’s take the example of a photography studio.

You are an owner of a small photography studio and you need supporters to retouch millions of photos that you click which will cost you a fortune to hire people that are around you but you can use the same resources from other countries and pay for it cheaper.

Sounds easier and feasible to do? Isn’t it?

  • Reduction of costs

One of the biggest benefits you will achieve is cost reduction. With offshore outsourcing, you are hiring a workforce to do the job you need without burning a hole in your pocket. This is done at a fraction of the cost. Plus it does not mean any low quality as it is done by highly qualified people.

  • Your network is always growing

Unlike previous years, networking has expanded wide. If there was just one photocopying shop in a locality, today there are a minimum of three. Monopoly has long gone and market survival is important.

In such times charged with the modern era of the Internet, getting specialists from all over the world to get the work done is simple. You can choose from a variety and get the most feasible options for most sectors. This will highly improve the quality and efficiency of work that needs to be done.

  • The work never stops

Hiring people on the other half of the globe can keep your work alive 24/7. This means that when you work, they are resting and while you rest, they are working- similar to the pedals of a cycle, with one going up and the other going down but keeps moving forward.

This removes time barriers and your customers will be pleased with the service 24/7.

  • Focus on core activity

Let’s suppose you are a travel agent who is aware of destinations that clients can die for. Do you want to be distracted by salaries not coming in or accounting or even marketing?

All you want is to show the world and the clients these destinations and gift them a memory of a lifetime. The rest of the burden can be handled by simply choosing to offshore outsourcing. This allows the workload off your shoulders than multitasking, giving in time to follow your core activity.

  • Cut down the labor costs

Though this is a part of the cost reduction, having a huge cut down in labour costs can be really beneficial to the company. The payment of hiring a team to checking of how qualified they are and their payments can be a tedious task and by offshore outsourcing, cheap skilled labour can be bought without having to consider the cost of their training and continual development, who will train them and what if the employee decides to resign and move on to some other company and more.

Offshore outsourcing companies eliminate this task and eases it out.

  • Expansion and Acquiring

Some companies also choose to offshore outsourcing to seek expansion and acquiring. By this, they gain access to market areas and cheaper production costs, if it’s close to their end-users.

Even with numerous advantages, Offshore Outsourcing has its share of disadvantages, with some even questioning the authenticity and privacy of the internal documents.

The disadvantages are:

  • Risk of losing sensitive data

Offshore Outsourcing’s biggest demerit is the question of sensitive information that can be internal and external. Extending internal processing to external sources can be deadly on confidentiality, loss of data and even leaks that can damage the patent, ownership and privacy.

  • Quality check can be doubtful

Even though hiring experts is the best option, they can at times go low

when it comes to quality. They can different methods to do the work which may compromise on your quality standards, giving you and your clients a rough time.

Outsourcing also can pass the ownership and decision making power to the outsourcing company which means, ‘you lose control’.

  • Hidden costs

Even with well-read and well-comprehended contracts, there can be issues of hidden costs, legal problems and misunderstood statements. This can be more of a headache than the real work.

  • Multiple clients

Each outsourcing company may not give in 1:1 dedication as they may have multiple clients to cater to. In such situations, there can be a delay, inaccuracies, low-quality outputs and more.

  • Barriers of all sorts

As it is offshore, the company that the work is being outsourced to may have a different communication culture, a different body language and even a different accent to the common language of English. This may be a cause of confusion among employees and derail the work.

  • No accountability

Outsourced organizations can take the work and build around it but not stand accountable for any work. This thus can lead to legal problems, bankruptcy, a financial loss which the host company may not have an idea about or how to control the crisis.

With advantages and disadvantages that go hand-in-hand, offshore outsourcing can have potential risks that can prove to be dangerous to the company. Having an idea on them can prove to be of help to tackle the crisis and take pro-active measures.

  • Political and Country risk

Even before collaborating with any other country in terms of offshore outsourcing, it’s better to have quick research about the company, the land it is located in, political matters and matters of the Government when it comes to outsourcing.

  • Contractual risks

The market is never stable. In such cases, the host company may close or even deactivate itself from consumer use. With this, there is an impact on the outsourcing company. Contractual risks thus can be high if the contracts are not specific or flexible enough to accommodate changes in the business environment which need to be easy to implement.

Though these risks can’t be predicted or measured in the market, taking precautions can do miracles. Listed below are four steps that need to be planned and put to function right from the very first day of collaboration. This helps to see the future and manage the companies in case of an emergency.

Managing the risks of offshore outsourcing:

  • Preparation

While you plan to outsource, make sure you prepare well in advance and think this process through. It’s like building a strategy- evaluating and determining how to raise profits for the management and expand business through.

  • Implementation

Once the plans are done in perfection, it’s to be implemented. These implementations need to strictly adhere to the plans and only deviate when there is an unprecedented situation. The implementation also checks on each individual’s work done and dependencies in progressing further.

  • Operation

Operation relates to supervising the task. Once the implementation starts its important to work according to the plan and having regular checks can keep it in the right direction.

The operation also checks on the external issues that can rise and manages them before they impact the organization.

  • Review

Once the task is done, an organization can choose to renew the
contract. In such a way, the company should carefully understand and skim through the contract. If the need to negotiate arises, it should be done and statements should be specified clearly.

This helps in smoothening the transition and managing the necessary process, defined in the contract.

With the management of risks, the host company can now collaborate with the offshore outsourcing company. With assured quality standards and the time to focus on core activities, with fewer expenses and low costs, every company is now chartered for growth and development.

“If you don’t invest in risk management, it doesn’t matter what business you’re in, it’s a risky business.”

-Gary Cohn

web development

Best practices for the creation of corporate websites – the pre-project interview

The early stages of a web project are very important. Whether we are dealing with the creation of a new company website, the restyling of an existing website, the development of a new mobile application, or simply the modification of something already existing, it is in the first moments that are defined together with the customer technical-functional requirements of the new project, identified the referents, formalized the functionalities, the management methods, defined the platforms and integrations.

Content index

It is clear how a correct acquisition of all this information is a crucial step for the correct success of a complex project. The creation of a company website often involves a series of very different company figures across the board. The company’s top management is involved in the definition of the strategy, the marketing offices in the definition of the tactical aspects relating to communication, the technical offices (CED / IT) for the requirements of the technical infrastructure or the integration with other platforms, the commercial areas for information on products and services and many other figures.

In order to facilitate the acquisition of all the strategic information necessary for an optimal development of the design part, we have prepared a questionnaire, a sort of preliminary interview to the project, which we regularly use for all new projects that we are going to deal with as web and digital agency.

For the success of a web project, the correct acquisition of preliminary information is essential.

This questionnaire is administered to new customers (and every time you intend to make a change on the communication methods) to facilitate the description of the company and the objectives that are expected from the communication point of view of the material that will be produced.

The exhaustiveness of the answers and providing as many ideas as possible (even outside of the questions we have entered) is fundamental at this moment, because it allows us, as a web agency specialized in company websites, to be in tune with the Customer and its Goals. In fact, it becomes a useful track to follow, in the phase of the creative process, which is integrated with the needs that emerged from the meetings and from what was viewed directly in the company.

The questionnaire is divided into two parts:

1. The first part concerns a general description of the company, its values, its mission and the way it has communicated so far and how it intends to communicate in the future.

2. The second part is more technical and concerns, in particular, the aspects that concern the creation of the website. Finally, if present, examples of past communication (own or of competitors) from which to take a cue or distance themselves substantially are very useful.

Below we list the main points covered in the questionnaire, however we invite you to download the complete pre-project questionnaire for a detailed analysis of the document.

• Corporate communication

General information on the company’s core business, products and services, strengths and strategic aspects to convey in communication

• Analysis of the current situation

Acquisition of information on the current situation, highlighting the strengths and weaknesses

• Analysis of the requirements for the new website

Acquisition of all the relevant information for the design of the new website, from the definition of users to technical and functional requirements

• Competition analysis

Collection of data on the reference competition, regarding strengths and weaknesses and reference material (websites, brochures, communication examples)

• Use cases / users and functionality.

Discussion of use cases regarding the possibility of interaction of the different users with the new web tools

• Integration of multimedia material

Collection of information on multimedia materials (audio, video, photos, documents, etc.) to be integrated on new websites

• Integration of external databases / corporate ERPs

If you want to integrate external databases (for example with company ERP) analysis of information requirements, data structure, technological aspects

• Security and privacy requirements

Compliance with the laws on privacy and the management of cookies, acquisition of company contacts and procedures related to privacy and security

• Production and content management

Who will manage the content and any translations, both regarding the first body of content and subsequent updates

• SEO strategies and online visibility on search engines

Analysis of the requirements / objectives in terms of online visibility and availability on search engines. Possibility of access to services dedicated to SEO / online positioning and online campaigns with PPC / AdWords

• Social channels

Analysis of the integration of social channels in corporate communication and possible integration on new digital tools and websites

• Hosting and technical infrastructure

Acquisition of all necessary information regarding the technical infrastructure that will have to support the online publication of new digital tools and websites

From the above, you see that the information that makes up a structured web project, whether it is the creation of a corporate website or the restyling of an existing corporate website, is many and varied.

Do you have questions and suggestions to improve this document? Leave us an enquiry now!

Software Consulting

Common mistakes and best practices when buying custom software

Slow acquisition processes often hamper innovation. As more and more companies prefer to invest in creating software specifically for them instead of buying a finished product, the first process that needs improvement is the one related to concluding a performance contract. To avoid irrational fears, short-sightedness and confusion when acquiring new technology, it is important not to make the following four mistakes.

Mistake 1: You think you are buying an item.

You are not buying a product, you are going on a journey. Custom software is not something you grab from the shelf, such as paper clips. The team of the company responsible for insurance does not focus on factors such as unit price, units, volumes and delivery date.

The sellers of ready-made technological solutions have products available, arranged on the stand. They sell what’s in the box. In contrast, digital consultants focus on identifying investment options and developing a strategy for building fully customized software. When a company is willing to introduce technological innovation, the procurement team should help choose the right ‘leader’, rather than relying on traditional comparisons based on fixed indicators. Projects can be delayed or completely stopped when the team messes up the threads.

The custom software development service exists because there are people who decide that the finished product will not work for the benefit of their business. When working to order, the process is the product.

Mistake 2: You focus on deadlines, not quality.

Custom software development is bound by both budget and deadlines, but the latter should not be the guiding principle in decision-making. Of course, the goal is to create working software as quickly as possible. At the same time, the functionalities required determine the amount of program code that will be written. Very often, specific requirements are formed during the research and planning process. Therefore, flexibility is an important prerequisite for success. Deadlines should be carefully set together with a timetable that gives a clear idea of ​​the time frame at each stage of the project.

Mistake 3: You view custom software as a commodity whose price is determined by the hourly rate.

Hourly development costs are far from the best way to evaluate a custom software project. It is like determining the value of an important building as a function of the price of steel and the number of man-hours invested in its construction.

The supply team can easily fall into this trap simply because the hourly development costs, like the price of steel, are easily measurable. If custom software development was simply a function of the time invested by the developer, then hiring the cheapest service of programmers from a distant developing country would lead to the desired result. It is important to hire business technologists to design and implement technology that does what you want. The goal is to have workflows that are faster, more efficient, more profitable, and more sustainable.

Mistake 4: Expect a price model based on volume.

When you buy a ready-made software product, you have a clear idea of ​​what discount you can expect. Volume-based pricing cannot be applied to custom development. It is important to focus on your priorities, instead of looking for a discount at any cost. The best way to evaluate a project is a cost-benefit analysis. Very often, to evaluate custom software development, it is important to compare the cost of the project with the costs that will be incurred by the business if no action is taken.

How to approach the provision of custom software for your company?

Here are some important guidelines to follow when embarking on this journey. The main goal is to get the highest value for the money you will invest.

Look at the project from a functional point of view. When you buy ready-made software, you get a list of things it can do. When you invest in custom software, you create a list of things you want it to do. Make the most of this position. As it is difficult to objectively evaluate the technological innovation, it is good to evaluate the custom software developer based on the value that the company has created for the business of its previous customers. It is inefficient to compare the value of ready-made software with the value of custom-made software.

The speed of work is also determined by the client, to some extent. When you are well prepared to make decisions and it does not take you time, you practically support the software development process.

Treat hiring a developer the same way you hire a business consultant. In both cases, the task is to improve work processes and the degree of positive change is the main criterion for measuring efficiency, especially when it has a monetary value in the form of revenue. If you have experience hiring a business consultant, you probably have an established work plan that you can use in the case of custom software.

How to achieve good performance in providing custom software for your company? Do not put all possibilities under a common denominator. When contracting to develop a new technology, consider factors such as speed of approval, flexibility, problem-solving capabilities, and overall productivity. Rely on accurate measurements when giving estimates.

Companies often look for custom software when they want to take advantage of a new opportunity and achieve higher revenue through it. At the same time, the lack of clear direction in the development of innovation can create problems. Therefore, the supply team must rely on an innovative, flexible and fast approach.

Do you want custom software specifically for your company? Send an inquiry now.

web development

4 ticklish questions when designing a website

Web design is a constantly evolving field in which professionals are constantly looking for new solutions to improve the user experience and increase the competitiveness of their customers. The creation of a unique website is usually done by a whole team, and it often happens that ideas and views collide. Here I will look at four of the issues that are most often creatively debated.

How detailed is the study of consumer behavior

When creating a website, the team aims to create significant and pleasant moments that involve users in the world of the brand, as well as the highest level of accessibility and usability. The question is how to create these moments and a truly unique experience in general. Here it helps to study user expectations and behavior, usually by directly observing how people use the prototype site created in a real or near real environment. This is the key to evaluating the concept and its components. The next logical question is what part of the team’s efforts should be concentrated at this stage of the website development process.

There are experts in web design who say this is not necessary at all. They claim that the developer team can be an accurate measure of what users want and expect. Steve Jobs’ remark that customers don’t know what they want is well known, as is his work, based on his own intuition, in which he and his team have expressed what they think is good product design. Given the revolutionary technology solutions created by Apple’s team, can we say that it’s helpful for website developers not to look at the target audience at all? The answer is no. However, not everyone is a genius in their field.

It turns out that the time and effort invested in studying consumers has increased over the last few years and this is considered an effective direction of development. However, it is observed shifting the focus of the study from the final product to the conceptual design. As already mentioned, testing the prototype of a website with real users is already a widely used practice. Through it, the developer receives valuable information about the attitudes of users even before the actual programming begins, thus making changes faster and cheaper. Also, the flexibility is much higher, which allows to achieve full perfection within the time and budget of the project to create a website.

How minimalist web design should be

The maxim that less is more devoted has become a postulate in the field of web design. Minimalism brings many benefits, including faster page loading, clearer navigation and easier familiarization with the main products, services and features of the brand. How is this achieved? The goal of minimalism is to improve the user experience by eliminating unnecessary details from both the design and the content. The layout of the web pages is such that the user naturally focuses on the message sent by the brand without being distracted.

The main tool in this type of approach is the use of empty spaces which eliminate clutter and make each element stand out. The question is how to use it sparingly so that the website does not become too scarce, as well as “lean” and boring. Balance can be found by looking at the components of good communication with visitors. What does the user want to learn from the website and in what sequence? What information has the greatest value for him? How aggressive should page marketing be? The answers to these questions will lead to the optimal use of empty spaces in the design of the site.

What kind of menu to make

The so-called hamburger menu is becoming increasingly used in adaptive web design (responsive design), due to the small available space on the screens of smartphones and tablets. It is represented by the characteristic icon with three horizontal lines, pressing which opens the vertical menu. It is interesting to note that it is not new – it dates back to the early 80’s. Its qualities are indisputable – clean, elegant, easy to use and well organized. The problem is that when it appears, the burger menu blocks all or part of the screen content.

There are several possible solutions of this case. Perhaps the most commonly used is to keep the traditional menu for desktops and laptops, and to keep the “hamburger” for smartphones and tablets, simplifying its contents as much as possible and making it thinner and more elegant. There are also alternatives to this type of menu, such as the so-called navigation at the bottom of the screen. In it, the menu automatically appears at the bottom when the user starts scrolling up, which is considered an indicator that he has viewed the necessary content on the relevant page of the mobile website.

Pop-ups and their role in the website

Pop-ups are often described as annoying, but still remain widely used for marketing purposes. How to find a balance between the user experience and marketing generally speaking? To begin with, you need to consider exactly what role pop-ups will play. It is best for them to present an offer with specific benefits for the user related to the content of the respective web page.

Second, you need to determine the location of the pop-up window within the screen. The two main options are in the middle and in the lower right corner. In the first, the window is immediately noticeable, but actually blocks the content. The second option is much more elegant, and the chance for the user to pay attention to the proposal is not small, given that this part of the screen traditionally displays notifications from various applications, as well as system ones.

The third important step is to decide when the window will pop up. The most effective in this regard are the windows, the display of which is regulated by the user’s behavior. When he intends to close the page, for example, then in the middle of it can pop up a large window with a tempting offer, which will make him stay.

How to make the right decisions

When designing a website, testing is of paramount importance. Ideas collide at the concept level and are evaluated using prototypes. Thus, in the actual development phase, when the design is done and the code is written, the team works with a clear and detailed concept that is the best possible. This is the way to create working online business solutions.

Do you want a new website that works reliably and tirelessly for your business success? Contact our team with an inquiry now.

web development

10 questions to ask before hiring a web developer

Let’s make a clarification that is directly related to the title. In the phrase web developer we put a large team, and each member contributes through their competencies to get a well-oiled machine, a whole.

A common interpretation for a web developer is a prodigy who can do anything. This view is far from reality, as web development is a wide field of expression, saturated with different technologies and levels of competence.

Once we have made the lyrical introduction and found that the target is a web development company, we can move on to the essence.

What to ask to hire the right company?

1. Where can I see your project portfolio?

This is the main issue with which the dialogue must be opened. The portfolio will immediately shine the skills, expertise, achievements of each web developer. At the same time, there will be shortcomings that signal that you should not engage with non-professionals. Examine carefully everything they have built for their customers. Don’t just look at the colorful pictures, deepen the research, read all the explanations, challenges and suggested solutions. See our portfolio.

2. Can I look at a list of customers?

It is important to see who the web developer has worked with and continues to work with. This will give you information about his level and scale of thinking. A quick look at our customers.

3. What is your favorite project?

This question is important to check the level of connection between the web developer and the projects he creates. You will easily find out if he loves what he does or beats things up to get home earlier.

4. What technologies will you use to create my site?

Here the web developer must be able to describe the technological solution he offers, as well as all its specifics. It is good to point out the advantages and disadvantages if it offers different options.

5. How will you optimize my site for search engines?

Learn about the level and know-how of the developer in terms of search engine optimization. Your site needs to be indexed well to make sense. Discuss the types of strategies for pushing the newly created site to the top positions.

6. What else can you put on my site?

This is a question that aims to test the proactivity of the web developer. Solutions for connections with social networks, chat systems, banner systems, forums and many others should be made here. Additional modules that are relevant to your specific case.

7. What happens after the creation of my site?

Inspect the after-sales service offered by the developer. Whether it provides monthly maintenance, warranty service or entire one-time sales. Ensure the operation of your site by making backups, as well as the mandatory presence of an administrative panel.

8. What about the content?

Take up this topic from the very beginning to know what is expected of you, what the developer takes as a responsibility. Each site has images, they must have licensed rights. The content is also a serious commitment. Have a discussion about who will get them and who will introduce them on the site.

9. Who owns the site?

Look carefully at who owns the website. Whether it remains in your possession or you use a “rental site”. Clarify this part of the contractual relationship.

10. What are the payment terms?

Get acquainted with the payment scheme for the construction of the site, everything you need to run it, as well as subsequent maintenance. Ask what is included in the creation price, whether there is an administration, service fees and so on.

With all this information you will be able to safely vote of confidence in the other party. Or vice versa, redirect your attention to another web developer.

How about we discuss your site? Our team will answer all your questions. Send an inquiry now.


5 Basic prerequisites for a profitable online store

The volume of online trade, both in the world and in the US, is constantly growing. Global turnover reaches hundreds of millions of dollars. The network sells practically everything from modern gadgets and appliances to clothes and accessories. At the same time, you can’t start an online store and expect a huge number of customers to just come to the door. You need to have a well-developed online trading platform that attracts and retains consumers and turns them into customers. Here are some ways to achieve this.

1. Create a clear business plan and marketing strategy.

You cannot expect to build a profitable and popular online store if you do not have an accurate idea of ​​what you are selling, how you will sell it and to whom you will sell it, as well as how you will win loyal customers. You don’t have to create a long document that includes the smallest details to have a good business plan. It simply needs to answer the following key questions:

– What are your main products?

– What is your unique offer that sets you apart from the rest?

– What are the main marketing techniques you will use?

The answers you give will determine the direction in which your online store will develop and will be the basis of your digital strategy.

2. Position the products you offer in the right way.

The positioning of the goods on the website has a great effect on sales. It is good to put the most popular and sought after products at the top of the page. They need to be central so that users can find them quickly and easily.

Don’t forget to offer goods that complement the main product, such as accessories, as well as its alternatives, with additional features and / or more features and a higher price. This tactic has been used successfully by online commerce leader Amazon for years. It contributes to a substantial part of the trader’s income.

3. How will you collect information about your customers?

The protection of users’ personal data is a major concern, but at the same time, you must collect a certain amount of information for marketing purposes. For starters, you need to know exactly what information you need and ask for the minimum. The more and more detailed information you want, the less likely the customer is to give it to you. You don’t want to drive away buyers by filling out long and detailed forms.

If you only ask for the user’s name and email, the chance that he will provide them increases many times over. One way to gather the information you want is to use a light box on your homepage. This is a small window that opens automatically, without clicking or other action by the user, while the page itself is dimmed. Whatever method you choose to use, it should grab users’ attention and encourage them to share information.

You need to use the data provided in the most effective way to develop your online marketing strategy. Promoting goods through special email offers, for example, is an easy way to reach interested users and turn them into customers.

4. Remove the entrance barriers.

One of the biggest mistakes you can make is requiring all users to register their account in your online store before purchasing anything. This is a sure way to lose a lot of potential customers who are visiting your website for the first time or looking to grab a particular product as quickly as possible. Should any visitor to the online store can freely use shopping cart and buy goods.

There are a number of studies proving that the more steps lead to a purchase, the less likely it is to be made. For this reason, online commerce leaders gather everything they need within a page or two. In this business, simplifying every action a consumer wants to take is a sure key to success.

5. Create a social experience.

Social media is an important tool for increasing the number of visitors to your online store. To increase customer flow and sales, you need to create a social experience. This includes uploading attractive and interesting blog posts that contain links to your products.

It is good to have buttons for sharing content on social networks on every page of your online store . This is a free and easy way to attract customers. Incentive users to share pages as well as leave comments. Greater commitment leads to higher sales in the long run.

Here are some more useful ideas:

– Give a face to the brand – In addition to the logo, you can use photos of friendly employees.

– Use a quality mark and certificates from recognized industry and international organizations.

– Present product ratings given by previous customers.

It takes time to build trust with your customers, as well as loyalty. Since the competition is fierce, don’t waste time. If you lay the foundations now, you will undoubtedly achieve the desired results.

While a functional online store can be built in a relatively short time, turning it into a profitable project requires continuous work. A / B testing (alternative testing) should become an integral part of managing your online business. Test each new idea to make sure it works. Experiment as much as necessary to get the best result.

Remember that the best focus group is your customers. Seek and take into account their opinion.

Want a modern online store with custom management software? Send an inquiry now.