Software Consulting

Common mistakes and best practices when buying custom software

Slow acquisition processes often hamper innovation. As more and more companies prefer to invest in creating software specifically for them instead of buying a finished product, the first process that needs improvement is the one related to concluding a performance contract. To avoid irrational fears, short-sightedness and confusion when acquiring new technology, it is important not to make the following four mistakes.

Mistake 1: You think you are buying an item.

You are not buying a product, you are going on a journey. Custom software is not something you grab from the shelf, such as paper clips. The team of the company responsible for insurance does not focus on factors such as unit price, units, volumes and delivery date.

The sellers of ready-made technological solutions have products available, arranged on the stand. They sell what’s in the box. In contrast, digital consultants focus on identifying investment options and developing a strategy for building fully customized software. When a company is willing to introduce technological innovation, the procurement team should help choose the right ‘leader’, rather than relying on traditional comparisons based on fixed indicators. Projects can be delayed or completely stopped when the team messes up the threads.

The custom software development service exists because there are people who decide that the finished product will not work for the benefit of their business. When working to order, the process is the product.

Mistake 2: You focus on deadlines, not quality.

Custom software development is bound by both budget and deadlines, but the latter should not be the guiding principle in decision-making. Of course, the goal is to create working software as quickly as possible. At the same time, the functionalities required determine the amount of program code that will be written. Very often, specific requirements are formed during the research and planning process. Therefore, flexibility is an important prerequisite for success. Deadlines should be carefully set together with a timetable that gives a clear idea of ​​the time frame at each stage of the project.

Mistake 3: You view custom software as a commodity whose price is determined by the hourly rate.

Hourly development costs are far from the best way to evaluate a custom software project. It is like determining the value of an important building as a function of the price of steel and the number of man-hours invested in its construction.

The supply team can easily fall into this trap simply because the hourly development costs, like the price of steel, are easily measurable. If custom software development was simply a function of the time invested by the developer, then hiring the cheapest service of programmers from a distant developing country would lead to the desired result. It is important to hire business technologists to design and implement technology that does what you want. The goal is to have workflows that are faster, more efficient, more profitable, and more sustainable.

Mistake 4: Expect a price model based on volume.

When you buy a ready-made software product, you have a clear idea of ​​what discount you can expect. Volume-based pricing cannot be applied to custom development. It is important to focus on your priorities, instead of looking for a discount at any cost. The best way to evaluate a project is a cost-benefit analysis. Very often, to evaluate custom software development, it is important to compare the cost of the project with the costs that will be incurred by the business if no action is taken.

How to approach the provision of custom software for your company?

Here are some important guidelines to follow when embarking on this journey. The main goal is to get the highest value for the money you will invest.

Look at the project from a functional point of view. When you buy ready-made software, you get a list of things it can do. When you invest in custom software, you create a list of things you want it to do. Make the most of this position. As it is difficult to objectively evaluate the technological innovation, it is good to evaluate the custom software developer based on the value that the company has created for the business of its previous customers. It is inefficient to compare the value of ready-made software with the value of custom-made software.

The speed of work is also determined by the client, to some extent. When you are well prepared to make decisions and it does not take you time, you practically support the software development process.

Treat hiring a developer the same way you hire a business consultant. In both cases, the task is to improve work processes and the degree of positive change is the main criterion for measuring efficiency, especially when it has a monetary value in the form of revenue. If you have experience hiring a business consultant, you probably have an established work plan that you can use in the case of custom software.

How to achieve good performance in providing custom software for your company? Do not put all possibilities under a common denominator. When contracting to develop a new technology, consider factors such as speed of approval, flexibility, problem-solving capabilities, and overall productivity. Rely on accurate measurements when giving estimates.

Companies often look for custom software when they want to take advantage of a new opportunity and achieve higher revenue through it. At the same time, the lack of clear direction in the development of innovation can create problems. Therefore, the supply team must rely on an innovative, flexible and fast approach.

Do you want custom software specifically for your company? Send an inquiry now.

web development

4 ticklish questions when designing a website

Web design is a constantly evolving field in which professionals are constantly looking for new solutions to improve the user experience and increase the competitiveness of their customers. The creation of a unique website is usually done by a whole team, and it often happens that ideas and views collide. Here I will look at four of the issues that are most often creatively debated.

How detailed is the study of consumer behavior

When creating a website, the team aims to create significant and pleasant moments that involve users in the world of the brand, as well as the highest level of accessibility and usability. The question is how to create these moments and a truly unique experience in general. Here it helps to study user expectations and behavior, usually by directly observing how people use the prototype site created in a real or near real environment. This is the key to evaluating the concept and its components. The next logical question is what part of the team’s efforts should be concentrated at this stage of the website development process.

There are experts in web design who say this is not necessary at all. They claim that the developer team can be an accurate measure of what users want and expect. Steve Jobs’ remark that customers don’t know what they want is well known, as is his work, based on his own intuition, in which he and his team have expressed what they think is good product design. Given the revolutionary technology solutions created by Apple’s team, can we say that it’s helpful for website developers not to look at the target audience at all? The answer is no. However, not everyone is a genius in their field.

It turns out that the time and effort invested in studying consumers has increased over the last few years and this is considered an effective direction of development. However, it is observed shifting the focus of the study from the final product to the conceptual design. As already mentioned, testing the prototype of a website with real users is already a widely used practice. Through it, the developer receives valuable information about the attitudes of users even before the actual programming begins, thus making changes faster and cheaper. Also, the flexibility is much higher, which allows to achieve full perfection within the time and budget of the project to create a website.

How minimalist web design should be

The maxim that less is more devoted has become a postulate in the field of web design. Minimalism brings many benefits, including faster page loading, clearer navigation and easier familiarization with the main products, services and features of the brand. How is this achieved? The goal of minimalism is to improve the user experience by eliminating unnecessary details from both the design and the content. The layout of the web pages is such that the user naturally focuses on the message sent by the brand without being distracted.

The main tool in this type of approach is the use of empty spaces which eliminate clutter and make each element stand out. The question is how to use it sparingly so that the website does not become too scarce, as well as “lean” and boring. Balance can be found by looking at the components of good communication with visitors. What does the user want to learn from the website and in what sequence? What information has the greatest value for him? How aggressive should page marketing be? The answers to these questions will lead to the optimal use of empty spaces in the design of the site.

What kind of menu to make

The so-called hamburger menu is becoming increasingly used in adaptive web design (responsive design), due to the small available space on the screens of smartphones and tablets. It is represented by the characteristic icon with three horizontal lines, pressing which opens the vertical menu. It is interesting to note that it is not new – it dates back to the early 80’s. Its qualities are indisputable – clean, elegant, easy to use and well organized. The problem is that when it appears, the burger menu blocks all or part of the screen content.

There are several possible solutions of this case. Perhaps the most commonly used is to keep the traditional menu for desktops and laptops, and to keep the “hamburger” for smartphones and tablets, simplifying its contents as much as possible and making it thinner and more elegant. There are also alternatives to this type of menu, such as the so-called navigation at the bottom of the screen. In it, the menu automatically appears at the bottom when the user starts scrolling up, which is considered an indicator that he has viewed the necessary content on the relevant page of the mobile website.

Pop-ups and their role in the website

Pop-ups are often described as annoying, but still remain widely used for marketing purposes. How to find a balance between the user experience and marketing generally speaking? To begin with, you need to consider exactly what role pop-ups will play. It is best for them to present an offer with specific benefits for the user related to the content of the respective web page.

Second, you need to determine the location of the pop-up window within the screen. The two main options are in the middle and in the lower right corner. In the first, the window is immediately noticeable, but actually blocks the content. The second option is much more elegant, and the chance for the user to pay attention to the proposal is not small, given that this part of the screen traditionally displays notifications from various applications, as well as system ones.

The third important step is to decide when the window will pop up. The most effective in this regard are the windows, the display of which is regulated by the user’s behavior. When he intends to close the page, for example, then in the middle of it can pop up a large window with a tempting offer, which will make him stay.

How to make the right decisions

When designing a website, testing is of paramount importance. Ideas collide at the concept level and are evaluated using prototypes. Thus, in the actual development phase, when the design is done and the code is written, the team works with a clear and detailed concept that is the best possible. This is the way to create working online business solutions.

Do you want a new website that works reliably and tirelessly for your business success? Contact our team with an inquiry now.

web development

10 questions to ask before hiring a web developer

Let’s make a clarification that is directly related to the title. In the phrase web developer we put a large team, and each member contributes through their competencies to get a well-oiled machine, a whole.

A common interpretation for a web developer is a prodigy who can do anything. This view is far from reality, as web development is a wide field of expression, saturated with different technologies and levels of competence.

Once we have made the lyrical introduction and found that the target is a web development company, we can move on to the essence.

What to ask to hire the right company?

1. Where can I see your project portfolio?

This is the main issue with which the dialogue must be opened. The portfolio will immediately shine the skills, expertise, achievements of each web developer. At the same time, there will be shortcomings that signal that you should not engage with non-professionals. Examine carefully everything they have built for their customers. Don’t just look at the colorful pictures, deepen the research, read all the explanations, challenges and suggested solutions. See our portfolio.

2. Can I look at a list of customers?

It is important to see who the web developer has worked with and continues to work with. This will give you information about his level and scale of thinking. A quick look at our customers.

3. What is your favorite project?

This question is important to check the level of connection between the web developer and the projects he creates. You will easily find out if he loves what he does or beats things up to get home earlier.

4. What technologies will you use to create my site?

Here the web developer must be able to describe the technological solution he offers, as well as all its specifics. It is good to point out the advantages and disadvantages if it offers different options.

5. How will you optimize my site for search engines?

Learn about the level and know-how of the developer in terms of search engine optimization. Your site needs to be indexed well to make sense. Discuss the types of strategies for pushing the newly created site to the top positions.

6. What else can you put on my site?

This is a question that aims to test the proactivity of the web developer. Solutions for connections with social networks, chat systems, banner systems, forums and many others should be made here. Additional modules that are relevant to your specific case.

7. What happens after the creation of my site?

Inspect the after-sales service offered by the developer. Whether it provides monthly maintenance, warranty service or entire one-time sales. Ensure the operation of your site by making backups, as well as the mandatory presence of an administrative panel.

8. What about the content?

Take up this topic from the very beginning to know what is expected of you, what the developer takes as a responsibility. Each site has images, they must have licensed rights. The content is also a serious commitment. Have a discussion about who will get them and who will introduce them on the site.

9. Who owns the site?

Look carefully at who owns the website. Whether it remains in your possession or you use a “rental site”. Clarify this part of the contractual relationship.

10. What are the payment terms?

Get acquainted with the payment scheme for the construction of the site, everything you need to run it, as well as subsequent maintenance. Ask what is included in the creation price, whether there is an administration, service fees and so on.

With all this information you will be able to safely vote of confidence in the other party. Or vice versa, redirect your attention to another web developer.

How about we discuss your site? Our team will answer all your questions. Send an inquiry now.


5 Basic prerequisites for a profitable online store

The volume of online trade, both in the world and in the US, is constantly growing. Global turnover reaches hundreds of millions of dollars. The network sells practically everything from modern gadgets and appliances to clothes and accessories. At the same time, you can’t start an online store and expect a huge number of customers to just come to the door. You need to have a well-developed online trading platform that attracts and retains consumers and turns them into customers. Here are some ways to achieve this.

1. Create a clear business plan and marketing strategy.

You cannot expect to build a profitable and popular online store if you do not have an accurate idea of ​​what you are selling, how you will sell it and to whom you will sell it, as well as how you will win loyal customers. You don’t have to create a long document that includes the smallest details to have a good business plan. It simply needs to answer the following key questions:

– What are your main products?

– What is your unique offer that sets you apart from the rest?

– What are the main marketing techniques you will use?

The answers you give will determine the direction in which your online store will develop and will be the basis of your digital strategy.

2. Position the products you offer in the right way.

The positioning of the goods on the website has a great effect on sales. It is good to put the most popular and sought after products at the top of the page. They need to be central so that users can find them quickly and easily.

Don’t forget to offer goods that complement the main product, such as accessories, as well as its alternatives, with additional features and / or more features and a higher price. This tactic has been used successfully by online commerce leader Amazon for years. It contributes to a substantial part of the trader’s income.

3. How will you collect information about your customers?

The protection of users’ personal data is a major concern, but at the same time, you must collect a certain amount of information for marketing purposes. For starters, you need to know exactly what information you need and ask for the minimum. The more and more detailed information you want, the less likely the customer is to give it to you. You don’t want to drive away buyers by filling out long and detailed forms.

If you only ask for the user’s name and email, the chance that he will provide them increases many times over. One way to gather the information you want is to use a light box on your homepage. This is a small window that opens automatically, without clicking or other action by the user, while the page itself is dimmed. Whatever method you choose to use, it should grab users’ attention and encourage them to share information.

You need to use the data provided in the most effective way to develop your online marketing strategy. Promoting goods through special email offers, for example, is an easy way to reach interested users and turn them into customers.

4. Remove the entrance barriers.

One of the biggest mistakes you can make is requiring all users to register their account in your online store before purchasing anything. This is a sure way to lose a lot of potential customers who are visiting your website for the first time or looking to grab a particular product as quickly as possible. Should any visitor to the online store can freely use shopping cart and buy goods.

There are a number of studies proving that the more steps lead to a purchase, the less likely it is to be made. For this reason, online commerce leaders gather everything they need within a page or two. In this business, simplifying every action a consumer wants to take is a sure key to success.

5. Create a social experience.

Social media is an important tool for increasing the number of visitors to your online store. To increase customer flow and sales, you need to create a social experience. This includes uploading attractive and interesting blog posts that contain links to your products.

It is good to have buttons for sharing content on social networks on every page of your online store . This is a free and easy way to attract customers. Incentive users to share pages as well as leave comments. Greater commitment leads to higher sales in the long run.

Here are some more useful ideas:

– Give a face to the brand – In addition to the logo, you can use photos of friendly employees.

– Use a quality mark and certificates from recognized industry and international organizations.

– Present product ratings given by previous customers.

It takes time to build trust with your customers, as well as loyalty. Since the competition is fierce, don’t waste time. If you lay the foundations now, you will undoubtedly achieve the desired results.

While a functional online store can be built in a relatively short time, turning it into a profitable project requires continuous work. A / B testing (alternative testing) should become an integral part of managing your online business. Test each new idea to make sure it works. Experiment as much as necessary to get the best result.

Remember that the best focus group is your customers. Seek and take into account their opinion.

Want a modern online store with custom management software? Send an inquiry now.

Mobile App Development

4 ways to mobilize your business

How often do you use your smartphone during the day? When do you wake up while waiting in line at the cafe when you receive a message? The fact is that we already live in a digital world where everything exists within the dim blue light. This includes your company.

Every business, without exception, must be present on consumers’ mobile devices. This also applies to small businesses, as their products and services are also in demand in the digital world. This is how a business, regardless of its size, can become mobile.

1. Take your website for a mobile test.

This is not just a recommendation, but a requirement: Your website should be optimized for mobile devices – smartphones and tablets. If you are not sure that it meets this condition, it is easy to test it without having any technical skills. Just open your website on your desktop or laptop, and then on your smartphone or tablet. If the size of the text and images changes according to the screen size, then you have hit the ten. If not, it’s time for a change. With adaptive design, your website will not only be functional on mobile devices. You’ll be able to optimize it more efficiently for Google and attract more visitors.

2. Use mobile advertising.

Using a mobile advertising program is another important tool to reach your potential customers. Why is this so? You should be aware that not everyone who is interested in your product is looking for it directly through their mobile device. Mobile ads attract this type of customer. For example, if you have a pizzeria, these ads will appeal to people who simply use the keyword “pizza” for Google search and are located in your area.

To be able to really stand out from your competitors and maintain your market position in the long run, take advantage of a mobile application, created especially for your business. It will help you to develop your mobile marketing strategy through direct messages to users, creating a virtual zone, depending on the location of the user, links to social networks and many other tools.

3. Mobilize your customers

When building your mobile presence, put yourself in the shoes of your customers. Do a survey to find out how “mobile” your competitors are. Find out exactly what attracts new customers to your business and what makes them come back again. This information will be the basis for the creation of your mobile website and mobile application.

As we illustrated earlier, your customers use their smartphones almost constantly – take advantage of this. Using a mobile app and a mobile website at the same time will help you keep them as well as make them loyal to your business. Let them get the most out of what your company has to offer directly on their mobile devices.

4. Be adaptable and use a native application.

Adaptive web design is the basis for winning customers in the mobile space. When someone opens a web browser on their mobile device and uses Google search, your adaptive website and therefore your business will be easily found. A native application created specifically for the respective platform such as Android or iOS, for example, will make the customer come back for more. It is at the heart of building customer loyalty.

A native app will allow you to retain customers. You just have to use its presence on their mobile devices for maximum effective marketing. While lining up in the cafe, for example, you receive a message on your smartphone that after two more purchased coffees, you will receive one for free. Guarantee that you will go again!

Take advantage of the opportunities of the digital world by providing your business with a competitive place in it. Consumers already hold mobile devices in their hands. Make them build a solid relationship with your business through them.

Take the first step towards building a mobile website and mobile application for your business. Send an inquiry.

Offshore Development Team

How and why to choose the right web agency?

Choosing a web agency may seem like a simple action that requires a few clicks on Google. In fact, using search terms such as “web agency”, “website development” or others, the results are not lacking. But what is the real quality of these results? How to choose a web agency that really knows how to grow your business and give value to your online investment?

Attention because I am not talking about those “all inclusive” services at 99 dollars or so, which literally pollute the market and which I consider suitable (perhaps) for the small shop under the house (if they really need a website). I speak of the choice of a “serious” web agency for the selection of which we often rely only on the price, as if this were a sufficient yardstick to establish seriousness and skills.

Actually I would say that the choice of an agency is a very delicate thing, which deserves a lot of attention as it is a strategic decision for your company.

Not being online today is a limit that only a few can afford. If you are looking for a web agency that can guide you in the most correct strategic choices and carry out your online projects in the best way, it is good that you keep in mind some factors and maybe base your choice on them.

1. The website

The first factor is certainly the agency’s website! I already wrote it in a previous articles, the saying “the shoemaker goes with broken shoes” does not suit web agencies and communication agencies. If an agency communicates badly through its site, how do you think it will behave towards your work? Exactly… better let it go and look elsewhere.

2. Portfolio / Case History

The second relevance factor is the references. Who is not proud of their jobs, customers or success stories? Well, if among the works carried out, the clients mentioned or the case studies, there is nothing relevant or that captures your taste or your attention, perhaps it is not the agency for you.

3. How do you approach your project?

Assuming you have selected the agency to contact, the question is: how does it relate to you and your project? Do you carefully evaluate your requests? Is it proactive in the preliminary analysis phase? Are you trying to speak your language or are you just filling your mouth with barker terms? Does the interlocutor you relate to give the impression of knowing what he is talking about or is he more of a seller looking for customers and commissions?

4. The technological factor

As far as you can understand, does the agency plan to adopt modern and innovative technologies? What CMS do you intend to use? What vision do you have of mobile consultation and therefore of the responsive factor? How do you deal with design? What guarantees of assistance, support and platform upgrades does the agency offer you?

5. Goals people, goals…

As simple as true: “if you don’t set a goal you don’t know where you’re going!” and therefore it is essential to immediately ask the right questions and establish what the objectives you want to achieve are. If it is not the agency itself that deals with this issue first, perhaps it is better to look elsewhere.

6. Cost and value of the project

Undoubtedly, in the end it all comes down to reading that last fateful page of the document of specifications and conditions of supply called estimate. Cost is undoubtedly an important factor in every project (not just the web), and costs will inevitably vary from agency to agency based on the various factors listed above.

In this regard, in my opinion there are no absolute rules to be respected, even if the good old saying of the grandmother “so pay, so eat” is always very current. But here it is not just a matter of spending because, if you invest 500, 5,000 or 50,000 dollars, if the investment does not generate any return or value, it will still be “money thrown away”.

If possible, ask for objective data on the return on investments in e-Commerce (obviously related to your sector). Compare yourself about the tangible results that a blog can bring to your brand reputation. Evaluate the conversions that the new website will generate and so on… Data is important. Shopping is important, but achieving certain results is priceless!

For everything else there is (hopefully) the web agency that you will choose.

E-Commerce Solutions

Web App or Mobile App – What is better to start eCommerce?

Do you want to create an online business or startup? You are probably wondering which platform is best suited to your project: launch an e-commerce site, develop an e-commerce mobile application, or a web application.

With the observation that purchasing behavior is moving more and more towards the mobile and that a multichannel marketing strategy is now almost essential to cover its market, the uses and the profiles of your prospects / customers… where to start?

1. E-commerce and m-commerce: what are the uses?

The uses are multiple and very scalable! Some consumers are informed in store before buying online, others do the opposite. The purchase from a mobile convinces more and more users but some do not feel confident enough elsewhere than from a computer for that. And yet: the tablet is the ideal support for consulting the catalog of a commercial site and the smartphone is widely preferred for tracking the delivery of a package.

2. What technology to launch your online store?

The technology allowing to have the greatest possible radiation is the e-commerce website. Even if you have the idea of ​​creating a dedicated mobile interface with content, uses, functionalities and services specific to smartphones and tablets, we recommend that you start with a website because:

  • it corresponds to the most widespread uses since online consumers are more comfortable at a computer to make a purchase;
  • you can work on its referencing on search engines to increase your visibility (purchase of keywords, inbound marketing, animation of social networks to attract people to your site, blogging, etc.);
  • your e-commerce site will allow you, in parallel with your shop, to present your brand universe and your objectives / values ​​(content which will also be referenced by search engines!);
  • development costs are generally more affordable than for a native mobile application. As well as maintenance, which will allow you to more easily adjust your digital offer based on user feedback and purchasing behavior of your target.

NB: avoid choosing the development of a mobile site, this technology generates too many disadvantages to be interesting:

  • duplication of content is harmful to SEO;
  • annoying pop-in when opening the site to redirect or not the user to the site;
  • a design and ergonomics that are not very customizable and therefore not very pleasant.

Indispensable: responsive design

Our advice: your website must have responsive design; that is to say that its content must be able to adapt dynamically to the size and resolution of the screen used by your target audience.

Ensuring that your site is suitable for the most commonly used devices is quite delicate. Because it is not enough to plan a smartphone, tablet and computer adaptation! Indeed, your site must be able to adapt to old devices, to the latest innovations (there are some every year), to excellent display quality as at least good and to many different screen sizes. Similarly, the browser used has an impact in terms of display: Google Chrome, Mozilla Firefox, Internet Explorer, Safari… knowing that each of them has several versions and that not all Internet users necessarily make the latest updates.

That’s a lot of parameters to take into account, but it is essential to guarantee a smooth and pleasant navigation for people who will consult your merchant site from a mobile.

The limit of design

A responsive design site will guarantee that you will reach the target audience that is browsing your interface from a mobile. This will allow them to browse your articles and go as far as payment. Mail, keep in mind that this is a “suitable” mobile solution and not a “dedicated” solution, which brings its small share of friction in terms of navigation…

3. Why supplement your e-commerce website with a mobile application?

As we could see with the statistics above, each device has different uses and commercial and strategic opportunities. This is why the giants of online sales have implemented broad multichannel digital marketing strategies.

This is the case of Amazon which surfs for example on web-to-store, store-to-web and mobile uses by offering an application allowing to scan the barcode of any product (or to take it in Photo). If it is available in the Amazon catalog, the user can then order it with an immediate reduction of 5% and delivery within 24 hours!

Adding a mobile application to your e-commerce site in your marketing strategy allows you to add an additional dimension to your consumers’ experience:

Build customer loyalty and strengthen

If you can convince your consumers to download your mobile app, they’ll always have it in your pocket! Offer them a different experience from that of your web store with relevant content and / or activities (games, private sales, preview preview) that will bring real added value to your application and will, by extension, strengthen your relationship customer and their loyalty.

For this, you should know that mobile devices bring a lot of technical opportunities and uses that can be useful in your marketing strategy! Here are some examples:

  • Push notifications: notify your consumers of a flash promotion, the upcoming delivery of their order, etc.
  • Bluetooth connection: precision geolocation in store to study the purchasing process, etc.
  • Connection to the camera: possibility to scan a product or a communication medium (flyer, poster) for more information (product characteristics, available quantity, colors, additional guarantees, etc.) or to buy it online and benefit from home delivery, etc.
  • Advanced geolocation: store locator, sending notifications to consumers near a shop, etc.
  • Social networks: permanently connected to their favorite networks, you can encourage your consumers to share your content or their purchases, to comment and rate a service in exchange for an advantage;
  • Loyalty account: create a secure user account allowing you to accumulate advantages with each shop purchase and which your consumers can spend on your online shop;
  • Gaming: the games applications are the most downloaded on the stores, you can offer them a daily game for example which will make them gain advantages or participate in contests;

To conclude, if you want to get started in online commerce, we advise you to start by developing your e-commerce website while ensuring that it is perfectly responsive design. Then in a second step, after having well established your activity on the market and creating your target, you can complete it with a native mobile application which will bring a multichannel dimension to your marketing strategy and new functionalities to fuel the interest of your customers to your brand.


10 trends in the software world for 2020

The Digital Transformation entered the personal and professional lives of most people.

Today we try on shoes before buying them, we talk with our voice assistant and we analyze any data that is produced by the web.

But do you know what the problem is? This transformation is running faster and faster!

If you are an entrepreneur, or you deal with IT, you must absolutely stay updated on new technologies in order not to disappoint business needs.

What happens to companies that use obsolete technology?

They risk being overtaken by the competition, they will never reach excellence and they need much more investment and much more time to achieve mediocre results.

You don’t want this to happen, do you?

Then find out immediately the 10 software trends that you should learn to stay on the cutting edge in the next year.

1. Internet of Things

One of the digital trends, which made its appearance already in 2019, this year, will explode with all its potential. We are talking about the IoT.

Literally translated as “Internet of Things”, it is a system that allows you to join the network with the physical objects we use in everyday life to create a bridge between real and virtual life.

The purpose of the Internet of Things is to improve people’s lives and, on the other hand, to provide a new monitoring tool for companies. Thus, devices, machines and vehicles will have a completely different impact on our lives.

What does the Internet of Things allow you to do? It goes from managing work remotely, to detecting traffic to monitoring energy use.

Undoubtedly, these intelligent objects facilitate the work of companies from many points of view such as data collection, remote control and speeding up of production processes.

Which sectors will be most affected in 2020? They are part of both the industrial and domestic sectors. The 3 areas that will benefit most will be telecommunications, of course, followed by healthcare and construction.

According to what is learned from the site of the well-known company Norton, by 2025 it is estimated that devices equipped with the Internet of Things will reach the share of 21 billion.

2. Chatbot

Chatbots are spreading more and more. Indeed, the market expects the annual growth rate to increase by 27% until 2025.

Today, these software are no longer mere response scripts. They are becoming more and more articulated, improving the remote assistance service that companies can offer to their customers.

According to a survey by BI Intelligence, it seems that in 2020 the brands that will use the chatbot will represent the 80% of the market.

It is a system particularly loved by customers because they can get assistance quickly and professionally, from the moment before making a purchase to post-sales.

Executives continue to invest in the potential of chatbots to offer increasingly personalized interactions for both customers and employees, taking advantage of this technology already in the training course of their collaborators. Many also use it to probe and interact with the candidates.

3. Artificial intelligence

UX communities agree. Artificial intelligence reduces the need to type and click, therefore the user interface will eventually disappear and we will have computational skills that adapt organically and seamlessly in the contexts of our lives.

According to a research by Gartner, the industries that introduced artificial intelligence in their business had a growth of 270% compared to 2015.

He also established that 80% of the new technologies that will be developed by 2021 will be based precisely on artificial intelligence.

There are many areas in which artificial intelligence will be implemented. We move from chatbots, which we have just analyzed, to image recognition or data analysis software.

Artificial intelligence greatly increases the performance of companies that implement it within their technologies. Every software developer must understand what the most relevant applications of this technology may be and from which one would benefit most at the company level, so as to undertake a process that can make a difference.

4. Blockchain

For years known as the carrier technology of Bitcoins, today the blockchain is expanding into areas that will affect everyday life.

We have seen the main application of the blochckain in the banking sector, it is undeniable, but now it is expanding more and more in the Fintech sector, a set of software used by companies to give a turn to financial services.

Thanks to the Ethereum platform, mainly, developers can create smart contracts, i.e. contracts completely managed by the blockchain that can affect one or two parties.

These contracts defined as “intelligent”, written entirely in code, will be applied in the insurance, sale and crowdfunding fields.

Smart contracts represent the future because they directly allow interested parties to enter into contracts by eliminating intermediaries and ensuring greater security, speed and economic convenience.

5. Big Data

New technologies are able to extrapolate more and more data from the web and their analysis depends on the success or failure of the strategies adopted at the company level.

According to what Statista attests, it seems that the Big Data market will reach 103 billion dollars by 2027. So, we can confidently say that Big Data represents a software trend already in 2020.

Where does the data that companies can analyze come from? From any channel that goes from applications, to the Internet of Things to data stored in the clouds.

Knowing how to read and organize Big Data is one of this year’s priorities at the company level and software developers must be able to collect and reproduce them at the company level in the form of graphs.

6. Augmented and virtual reality

Augmented reality no longer remains an area relegated to the world of video games, but is slowly being transformed into a marketing and branding tool.

We have already seen some examples of augmented reality in the IKEA application that allows you to see if the furniture you like is comfortable in your living room before buying it.

According to IDC, the augmented reality market, combined with virtual reality, has reached the figure of 1.6 billion dollars.

In addition to transforming the entertainment sector, augmented reality and virtual reality today want to improve even more other sectors such as healthcare, remote work, retail, etc.

The real and virtual worlds are merging!

7. 5G

Wireless communication has never been so fast! In 2020, 5G technology will appear which will represent a real giant leap in the telecommunications sector.

Browsing will be faster, as will be downloading and uploading.

But 5G is not a novelty only for end users, but also professionals who will see work completely revolutionized.

According to a research by Statista, the number of 5G subscriptions in the world, calculated in a time span from 2020 to 2025, will reach the share of 2.61 billion.

Among the advantages of 5G there is not only speed, but also safety. The data that is exchanged over the network will be less exposed to risks.

In addition, many of the technologies we have seen before will benefit from a much faster network than the current one.

8. Progressive Web App

Software development will also focus in 2020 on Progressive Web Apps, i.e. web applications that load on the network like normal pages but which have more similar functionality to those of the applications.

Google encourages the development of these applications because they greatly improve the user experience, adapt better to mobile devices, are more practical and can be installed directly on their website.

Born as a solution for newspapers and magazines, today more and more brands are deciding to implement Progressive Web Apps with remarkable results both from the point of view of user satisfaction and positioning on the search engine.

9. Cyber ​​security

From the research that emerged in Kaspersky’s IT Security Economics report, in 2020, 66% of SMEs will increase their investments in the IT security sector after several cyber-attacks that took place last year.

The data circulating on the net are increasingly detailed, the legislation imposes increasing security for companies and they must adapt to guarantee a safe environment for themselves and their customers.

A particularly risky sector is that of smart working, a phenomenon that is on the rise at a corporate level, because laptops do not always connect to secure home networks.

Other attacks may be aimed at the clouds where data is stored. Developers have many challenges in cybersecurity.

10. IT Outsourcing

Proceeding in the analysis of new emerging technologies in 2020, you will surely have noticed how many experts are needed in the IT field. Analysts, programmers, testers, augmented reality and artificial intelligence experts, etc.

Not all companies are able to build such a vast and diverse IT department in their corporate organization chart.

For this reason, IT outsourcing is increasingly being used. The companies rely on qualified partners who have experts trained to achieve optimal results in each of the areas mentioned above.

After all, everyone has their own job!


The technology continues to change our personal lives, and especially the professional one.

Being able to master the software trends means guaranteeing an economic success for your company in an era where competition becomes more and more ruthless.

If you want to get the most out of your company, rely on industry experts who can help you achieve the results required by the market in 2020.

Ask for a quote by filling out the contact form on the page. Together we can bring your company into the future!


B2B vs B2C e-commerce: 5 key differences you need to know

Have you always seen the e-commerce market as a large and single sector? Well, we must confide to you that this vision does not reflect reality.

Within the sector we all call “e-commerce” we must distinguish two completely separate factions: the B2B vs B2C e-commerce.

What do these two acronyms refer to? What are the differences between these two sectors? Why is it so important to distinguish them?

In both cases it is about selling products and services online, but we will show you that there are substantial differences between these two sides of the same coin.

Just think that online purchases in India in B2C e-commerce have exceeded 130 billion dollars in 2019, while B2B e-commerce in our country has reached a value of 335 billion dollars.

Where is the difference? It is soon said.

The differences between B2C and B2B e-commerce:

Today the way customers interact, discover and buy products has changed: e-commerce is able to sell online 24 hours a day, 7 days a week.

And not only in retail, but also in B2B, where e-commerce integration is a priority.

But what is the difference between B2C and B2B e-commerce?

In Business to Customer (B2C), the user is the final consumer and he navigates carefree during his free time.

On the contrary, the user of a Business to Business (B2B) e-commerce is looking for a product that will grow his business and a professional company to rely on.

The entrepreneur is more demanding, in a hurry and looking for a deal. This is the reason why B2C e-commerce have a much lower conversion rate, around 3% compared to 10% of B2B online stores.

The two platforms, although apparently the same, are based on substantial differences and must respond to particular needs. Here are the main differences between B2B vs B2C e-commerce.

Overall buyer experience:

The first substantial difference between B2C and B2B e-commerce is the customer approach.

In B2C online stores we find a customer who wants to conclude a purchase to satisfy his own emotional need. In this case, the search for the product is driven by emotion, it wants to satisfy a momentary whim.

Very often these are people who have time available, are doubtful in the checkout phase and it can happen that they abandon the cart.

On the other hand, the B2B e-commerce customer is very different. You are facing a professional who is looking for a product that can meet a specific need or solve an actual problem. Research is planned, logical.

The entrepreneur knows what he is looking for, selects the right product to buy based on its characteristics and price.

Consequently, the whole site must be set up differently.

In the case of B2C e-commerce, the store design should attract users’ attention. Otherwise, in B2B, graphics are not so important when the immediate availability of salient product information.

Group vs individual process:

The sale, in B2C e-commerce, is much faster because it is almost always dictated by the will of a single customer. It is to him that marketing activities must be addressed to ensure that he does not miss an opportunity.

In this case we speak of individual decision-making. The sales process is fast, only the buyer has to complete the payment.

Who are you dealing with on the B2B e-commerce side?

With a group. In the sale between companies, it is difficult for a single person to make the decision and all the timing expands. The decision-making phase becomes longer, as does the payment phase.

In this case, to encourage the sale, it is necessary to make available all the information regarding the product on the basis of which the group can make its choice.

Long or short customer acquisition process:

Perhaps the decision-making process of the B2B sector is longer than the one-to-one relationship with the end customer, but in the long run it gives much more satisfaction.

Companies, when they identify a trusted supplier, will hardly change it after a short time. The relationship with the B2B sector, therefore, is a relationship that lasts over the years.

Precisely for this reason, if you deal with B2B e-commerce, you must make it much easier for the user to place a new order of products that he had previously purchased. Some business needs never change over time.

For B2C, however, the situation is reversed. The customer acquisition process is much shorter, but this will almost certainly make a one-off purchase.

In any case, even if the B2C customer does not make mass purchases, it still has a great weight for the company.

Marketing based on features or benefits:

This concept has already appeared between the lines a few paragraphs ago. In B2B e-commerce, what matters is to make the characteristics of the product and the need it satisfies clearly visible.

In this case, highlighting the features is essential if you run a B2B e-commerce.

On the other hand, it is different to deal with an end customer who acts on the impulse of his momentary emotions.

You must show the benefits to this user. How come your product is the best? How many benefits can it bring? What will your life be like after trying your product? The advertising message must answer these unspoken questions in the consumer.

Discrepancy in prices:

The price side is probably one of the aspects that present the most differences between B2C and B2B e-commerce.

In B2C, we all know how it works. The prices are written in large, clearly visible and often there are offers for those who shop above a certain amount or for regular customers.

In B2B, however, something very different happens.

Prices for companies are almost never expressed until the user registers their account. Furthermore, based on the quantity of goods purchased, the price is generally negotiable. This is the practice in B2B e-commerce among professionals.

The latter custom is easily understood. Each company is different and can place a personalized order. A very different attitude from an end customer who lands on your e-commerce because he saw one of your sponsored on Facebook!


Despite the fundamental differences between B2B vs B2C e-commerce, it is important to understand that any online store needs a showcase where to show products, channels on which to advertise them and a solid and well-structured marketing strategy based on sales objectives.

Do you have an e-commerce and are you interested in development and marketing strategies? Contact us through the form.


Software development: what the future holds and how to get there successfully

For some years now we have been talking more and more about “Application Economy”. We live in a world where there is an application for everything: not only on our mobile phones, but also – indeed, above all – in the services, solutions and technological platforms vital for the success of every type of company. The cloud evolution has incredibly accelerated the digitization process and today innovations such as Artificial Intelligence and Machine Learning are preparing to transform business applications (but also game and entertainment) of the past in something new, different and more performing. In all this, the role of the developers has also changed: they are no longer “those who write code” but are the ones who, thanks to the new operating methods and approaches – containers, microservices, etc. – can make available to the business all the potential for innovation of the new IT.

Developers are increasingly requested professionals, who must move in advance to learn about trends, technologies and acquire new skills that allow them to contribute more and more to the success of the companies they work for, creating applications that meet the needs of internal and external users, and all kinds of processes. In a moment of evolution like this, it is essential for them to have the opportunity to access opportunities for growth, learning and comparison with the community.

Oracle, in fact, predicts that developers will have to work more closely with data scientists, to amplify their ability to power applications with intelligence: By 2020, 8 out of 10 personalized apps will have integrated intelligence functions. Remaining on the subject of artificial intelligence and automation, bots will also be increasingly pervasive in each process and specialized: the task of the developers will also be to make sure that these intelligences are made available to users in an intuitive way, calling “the right bot” for the “Right task”. Not only that: the tendency to go towards increasingly rich and complex native cloud environments will see the emergence of a new profile of platform super professional, the platform engineer, who will take care of guaranteeing high performance and secure cloud infrastructure on which developers will be able to create and implement their native cloud apps, being able to make the most of containers, microservices and all new application trends,

As part of the Oracle Code, the appointment with “Women Groundbreakers – Technologies and diversity, a winning combination?” – a meeting organized by Oracle and Women & Tech to compare experiences and points of view that highlight the value of diversity, wealth for the business and strength that leads companies to be more successful on the market.