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10 trends in the software world for 2020

The Digital Transformation entered the personal and professional lives of most people.

Today we try on shoes before buying them, we talk with our voice assistant and we analyze any data that is produced by the web.

But do you know what the problem is? This transformation is running faster and faster!

If you are an entrepreneur, or you deal with IT, you must absolutely stay updated on new technologies in order not to disappoint business needs.

What happens to companies that use obsolete technology?

They risk being overtaken by the competition, they will never reach excellence and they need much more investment and much more time to achieve mediocre results.

You don’t want this to happen, do you?

Then find out immediately the 10 software trends that you should learn to stay on the cutting edge in the next year.

1. Internet of Things

One of the digital trends, which made its appearance already in 2019, this year, will explode with all its potential. We are talking about the IoT.

Literally translated as “Internet of Things”, it is a system that allows you to join the network with the physical objects we use in everyday life to create a bridge between real and virtual life.

The purpose of the Internet of Things is to improve people’s lives and, on the other hand, to provide a new monitoring tool for companies. Thus, devices, machines and vehicles will have a completely different impact on our lives.

What does the Internet of Things allow you to do? It goes from managing work remotely, to detecting traffic to monitoring energy use.

Undoubtedly, these intelligent objects facilitate the work of companies from many points of view such as data collection, remote control and speeding up of production processes.

Which sectors will be most affected in 2020? They are part of both the industrial and domestic sectors. The 3 areas that will benefit most will be telecommunications, of course, followed by healthcare and construction.

According to what is learned from the site of the well-known company Norton, by 2025 it is estimated that devices equipped with the Internet of Things will reach the share of 21 billion.

2. Chatbot

Chatbots are spreading more and more. Indeed, the market expects the annual growth rate to increase by 27% until 2025.

Today, these software are no longer mere response scripts. They are becoming more and more articulated, improving the remote assistance service that companies can offer to their customers.

According to a survey by BI Intelligence, it seems that in 2020 the brands that will use the chatbot will represent the 80% of the market.

It is a system particularly loved by customers because they can get assistance quickly and professionally, from the moment before making a purchase to post-sales.

Executives continue to invest in the potential of chatbots to offer increasingly personalized interactions for both customers and employees, taking advantage of this technology already in the training course of their collaborators. Many also use it to probe and interact with the candidates.

3. Artificial intelligence

UX communities agree. Artificial intelligence reduces the need to type and click, therefore the user interface will eventually disappear and we will have computational skills that adapt organically and seamlessly in the contexts of our lives.

According to a research by Gartner, the industries that introduced artificial intelligence in their business had a growth of 270% compared to 2015.

He also established that 80% of the new technologies that will be developed by 2021 will be based precisely on artificial intelligence.

There are many areas in which artificial intelligence will be implemented. We move from chatbots, which we have just analyzed, to image recognition or data analysis software.

Artificial intelligence greatly increases the performance of companies that implement it within their technologies. Every software developer must understand what the most relevant applications of this technology may be and from which one would benefit most at the company level, so as to undertake a process that can make a difference.

4. Blockchain

For years known as the carrier technology of Bitcoins, today the blockchain is expanding into areas that will affect everyday life.

We have seen the main application of the blochckain in the banking sector, it is undeniable, but now it is expanding more and more in the Fintech sector, a set of software used by companies to give a turn to financial services.

Thanks to the Ethereum platform, mainly, developers can create smart contracts, i.e. contracts completely managed by the blockchain that can affect one or two parties.

These contracts defined as “intelligent”, written entirely in code, will be applied in the insurance, sale and crowdfunding fields.

Smart contracts represent the future because they directly allow interested parties to enter into contracts by eliminating intermediaries and ensuring greater security, speed and economic convenience.

5. Big Data

New technologies are able to extrapolate more and more data from the web and their analysis depends on the success or failure of the strategies adopted at the company level.

According to what Statista attests, it seems that the Big Data market will reach 103 billion dollars by 2027. So, we can confidently say that Big Data represents a software trend already in 2020.

Where does the data that companies can analyze come from? From any channel that goes from applications, to the Internet of Things to data stored in the clouds.

Knowing how to read and organize Big Data is one of this year’s priorities at the company level and software developers must be able to collect and reproduce them at the company level in the form of graphs.

6. Augmented and virtual reality

Augmented reality no longer remains an area relegated to the world of video games, but is slowly being transformed into a marketing and branding tool.

We have already seen some examples of augmented reality in the IKEA application that allows you to see if the furniture you like is comfortable in your living room before buying it.

According to IDC, the augmented reality market, combined with virtual reality, has reached the figure of 1.6 billion dollars.

In addition to transforming the entertainment sector, augmented reality and virtual reality today want to improve even more other sectors such as healthcare, remote work, retail, etc.

The real and virtual worlds are merging!

7. 5G

Wireless communication has never been so fast! In 2020, 5G technology will appear which will represent a real giant leap in the telecommunications sector.

Browsing will be faster, as will be downloading and uploading.

But 5G is not a novelty only for end users, but also professionals who will see work completely revolutionized.

According to a research by Statista, the number of 5G subscriptions in the world, calculated in a time span from 2020 to 2025, will reach the share of 2.61 billion.

Among the advantages of 5G there is not only speed, but also safety. The data that is exchanged over the network will be less exposed to risks.

In addition, many of the technologies we have seen before will benefit from a much faster network than the current one.

8. Progressive Web App

Software development will also focus in 2020 on Progressive Web Apps, i.e. web applications that load on the network like normal pages but which have more similar functionality to those of the applications.

Google encourages the development of these applications because they greatly improve the user experience, adapt better to mobile devices, are more practical and can be installed directly on their website.

Born as a solution for newspapers and magazines, today more and more brands are deciding to implement Progressive Web Apps with remarkable results both from the point of view of user satisfaction and positioning on the search engine.

9. Cyber ​​security

From the research that emerged in Kaspersky’s IT Security Economics report, in 2020, 66% of SMEs will increase their investments in the IT security sector after several cyber-attacks that took place last year.

The data circulating on the net are increasingly detailed, the legislation imposes increasing security for companies and they must adapt to guarantee a safe environment for themselves and their customers.

A particularly risky sector is that of smart working, a phenomenon that is on the rise at a corporate level, because laptops do not always connect to secure home networks.

Other attacks may be aimed at the clouds where data is stored. Developers have many challenges in cybersecurity.

10. IT Outsourcing

Proceeding in the analysis of new emerging technologies in 2020, you will surely have noticed how many experts are needed in the IT field. Analysts, programmers, testers, augmented reality and artificial intelligence experts, etc.

Not all companies are able to build such a vast and diverse IT department in their corporate organization chart.

For this reason, IT outsourcing is increasingly being used. The companies rely on qualified partners who have experts trained to achieve optimal results in each of the areas mentioned above.

After all, everyone has their own job!

Conclusions

The technology continues to change our personal lives, and especially the professional one.

Being able to master the software trends means guaranteeing an economic success for your company in an era where competition becomes more and more ruthless.

If you want to get the most out of your company, rely on industry experts who can help you achieve the results required by the market in 2020.

Ask for a quote by filling out the contact form on the page. Together we can bring your company into the future!

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B2B vs B2C e-commerce: 5 key differences you need to know

Have you always seen the e-commerce market as a large and single sector? Well, we must confide to you that this vision does not reflect reality.

Within the sector we all call “e-commerce” we must distinguish two completely separate factions: the B2B vs B2C e-commerce.

What do these two acronyms refer to? What are the differences between these two sectors? Why is it so important to distinguish them?

In both cases it is about selling products and services online, but we will show you that there are substantial differences between these two sides of the same coin.

Just think that online purchases in India in B2C e-commerce have exceeded 130 billion dollars in 2019, while B2B e-commerce in our country has reached a value of 335 billion dollars.

Where is the difference? It is soon said.

The differences between B2C and B2B e-commerce:

Today the way customers interact, discover and buy products has changed: e-commerce is able to sell online 24 hours a day, 7 days a week.

And not only in retail, but also in B2B, where e-commerce integration is a priority.

But what is the difference between B2C and B2B e-commerce?

In Business to Customer (B2C), the user is the final consumer and he navigates carefree during his free time.

On the contrary, the user of a Business to Business (B2B) e-commerce is looking for a product that will grow his business and a professional company to rely on.

The entrepreneur is more demanding, in a hurry and looking for a deal. This is the reason why B2C e-commerce have a much lower conversion rate, around 3% compared to 10% of B2B online stores.

The two platforms, although apparently the same, are based on substantial differences and must respond to particular needs. Here are the main differences between B2B vs B2C e-commerce.

Overall buyer experience:

The first substantial difference between B2C and B2B e-commerce is the customer approach.

In B2C online stores we find a customer who wants to conclude a purchase to satisfy his own emotional need. In this case, the search for the product is driven by emotion, it wants to satisfy a momentary whim.

Very often these are people who have time available, are doubtful in the checkout phase and it can happen that they abandon the cart.

On the other hand, the B2B e-commerce customer is very different. You are facing a professional who is looking for a product that can meet a specific need or solve an actual problem. Research is planned, logical.

The entrepreneur knows what he is looking for, selects the right product to buy based on its characteristics and price.

Consequently, the whole site must be set up differently.

In the case of B2C e-commerce, the store design should attract users’ attention. Otherwise, in B2B, graphics are not so important when the immediate availability of salient product information.

Group vs individual process:

The sale, in B2C e-commerce, is much faster because it is almost always dictated by the will of a single customer. It is to him that marketing activities must be addressed to ensure that he does not miss an opportunity.

In this case we speak of individual decision-making. The sales process is fast, only the buyer has to complete the payment.

Who are you dealing with on the B2B e-commerce side?

With a group. In the sale between companies, it is difficult for a single person to make the decision and all the timing expands. The decision-making phase becomes longer, as does the payment phase.

In this case, to encourage the sale, it is necessary to make available all the information regarding the product on the basis of which the group can make its choice.

Long or short customer acquisition process:

Perhaps the decision-making process of the B2B sector is longer than the one-to-one relationship with the end customer, but in the long run it gives much more satisfaction.

Companies, when they identify a trusted supplier, will hardly change it after a short time. The relationship with the B2B sector, therefore, is a relationship that lasts over the years.

Precisely for this reason, if you deal with B2B e-commerce, you must make it much easier for the user to place a new order of products that he had previously purchased. Some business needs never change over time.

For B2C, however, the situation is reversed. The customer acquisition process is much shorter, but this will almost certainly make a one-off purchase.

In any case, even if the B2C customer does not make mass purchases, it still has a great weight for the company.

Marketing based on features or benefits:

This concept has already appeared between the lines a few paragraphs ago. In B2B e-commerce, what matters is to make the characteristics of the product and the need it satisfies clearly visible.

In this case, highlighting the features is essential if you run a B2B e-commerce.

On the other hand, it is different to deal with an end customer who acts on the impulse of his momentary emotions.

You must show the benefits to this user. How come your product is the best? How many benefits can it bring? What will your life be like after trying your product? The advertising message must answer these unspoken questions in the consumer.

Discrepancy in prices:

The price side is probably one of the aspects that present the most differences between B2C and B2B e-commerce.

In B2C, we all know how it works. The prices are written in large, clearly visible and often there are offers for those who shop above a certain amount or for regular customers.

In B2B, however, something very different happens.

Prices for companies are almost never expressed until the user registers their account. Furthermore, based on the quantity of goods purchased, the price is generally negotiable. This is the practice in B2B e-commerce among professionals.

The latter custom is easily understood. Each company is different and can place a personalized order. A very different attitude from an end customer who lands on your e-commerce because he saw one of your sponsored on Facebook!

Conclusion:

Despite the fundamental differences between B2B vs B2C e-commerce, it is important to understand that any online store needs a showcase where to show products, channels on which to advertise them and a solid and well-structured marketing strategy based on sales objectives.

Do you have an e-commerce and are you interested in development and marketing strategies? Contact us through the form.

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Software development: what the future holds and how to get there successfully

For some years now we have been talking more and more about “Application Economy”. We live in a world where there is an application for everything: not only on our mobile phones, but also – indeed, above all – in the services, solutions and technological platforms vital for the success of every type of company. The cloud evolution has incredibly accelerated the digitization process and today innovations such as Artificial Intelligence and Machine Learning are preparing to transform business applications (but also game and entertainment) of the past in something new, different and more performing. In all this, the role of the developers has also changed: they are no longer “those who write code” but are the ones who, thanks to the new operating methods and approaches – containers, microservices, etc. – can make available to the business all the potential for innovation of the new IT.

Developers are increasingly requested professionals, who must move in advance to learn about trends, technologies and acquire new skills that allow them to contribute more and more to the success of the companies they work for, creating applications that meet the needs of internal and external users, and all kinds of processes. In a moment of evolution like this, it is essential for them to have the opportunity to access opportunities for growth, learning and comparison with the community.

Oracle, in fact, predicts that developers will have to work more closely with data scientists, to amplify their ability to power applications with intelligence: By 2020, 8 out of 10 personalized apps will have integrated intelligence functions. Remaining on the subject of artificial intelligence and automation, bots will also be increasingly pervasive in each process and specialized: the task of the developers will also be to make sure that these intelligences are made available to users in an intuitive way, calling “the right bot” for the “Right task”. Not only that: the tendency to go towards increasingly rich and complex native cloud environments will see the emergence of a new profile of platform super professional, the platform engineer, who will take care of guaranteeing high performance and secure cloud infrastructure on which developers will be able to create and implement their native cloud apps, being able to make the most of containers, microservices and all new application trends,

As part of the Oracle Code, the appointment with “Women Groundbreakers – Technologies and diversity, a winning combination?” – a meeting organized by Oracle and Women & Tech to compare experiences and points of view that highlight the value of diversity, wealth for the business and strength that leads companies to be more successful on the market.

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Business Intelligence: what it really is?

The concept of Business Intelligence evokes solutions for advanced reporting, exploitation of data marts and sophisticated algorithms for the synthesis of large quantities of unstructured data to support management decisions. The result is a sort of crystal ball, with a little more scientific rigor, capable of helping the company to keep the right course to achieve specific objectives. In reality it was born long before there were computers and software, when at the end of the nineteenth century the essential role of the collection of precise data was already understood as a prerequisite for the success of any business.

Business Intelligence was born in the late nineteenth century, when the role of collecting precise data for the success of any business was already understood. the first BI tool that every manager had to deal with was a more or less personalized Excel sheet, with the flood of information that companies, sometimes unwittingly, have available in our day, to apply good Business Intelligence practices it becomes indispensable to react promptly to sudden changes in the market.

For this reason, it is no wonder that Gartner has indicated investments in Business Intelligence as the primary objective of CIOs at least until 2022, with an estimated market for Advanced and Predictive Analytics in 2 billion dollars worldwide for 2020.

In India, the situation is well summarized by the Nextvalue research published in the Assintel 2019 report, according to which 51% of medium-large companies and 45% of small and medium-sized ones have included 2019 or 2020 projects related to Business Intelligence in the portfolio, which in both cases is the choice most often indicated among all types of investment in software and services.

The pyramid of Business Intelligence

Currently there are solutions of all kinds for BI, in cloud or on premises, suitable for large and small organizations, but we must not confuse the concept with the Business analytics tools which, as far as the cutting edge of the procedure are concerned, are only a component of the wider design that a company should consider to enable a future-proof Business Intelligence system.

The system can be conceived as a pyramid, in which more distilled data are obtained at each level, up to the extreme synthesis: a dashboard that constitutes the real decision support. At the base of the pyramid there are multiple sources of information, such as files, documents and databases, from which often fragmented and unstructured data are extracted. The next level takes advantage of Data Warehouses and Data Mart to achieve better organization and important skimming. The next phase involves the application of statistical analysis techniques and OLAP (On-Line Analytical Processing) that allow you to process large quantities of information very quickly, obtaining only the significant elements. The next step is the so-called data mining. It is here that the most sophisticated algorithms intervene in search of what can represent an anomaly, a risk or an important suggestion to predict the progress of the business.

This important information must then be made available to decision makers in the most immediate and understandable way possible, making use of experts in visualization techniques and reporting. Everything must work as quickly as possible so that management can respond immediately to critical issues and opportunities. In this process, Business Analytics are the explanatory and predictive element of data analysis, thus representing the most delicate phase of the Data mining process.

How to get valid analysis with BI

If the base of the pyramid is constituted by the large amount of data available, the quality and homogeneity of the latter becomes the cornerstone of the whole procedure and the real discriminant for obtaining reliable analyzes and forecasts. If the number of information today is almost never a problem, its completeness and reliability is very often a factor of uncertainty, which no one, however rigorous, implementation of a BI system can remedy.

For each level of the pyramid it is therefore appropriate to act on the data to solve specific problems. With the basic sources it is necessary to make the data uniform and comparable, while in the transition to the Data warehouse it is necessary to clean the archive from inaccurate data or correct them, eliminating the empty fields.

Before entering the Data Mining phase, it is also important to eliminate the duplicates and make sure that the set of preparatory information for the analysis is complete. The visualization and reporting phase is also not immune to the risk of errors. In this case the elements to be verified are the uniqueness of the indicators and the correctness of the formulas used to represent the results.

BI in the Cloud for Small Business

Given the complexity of the process and the involvement of the entire technological infrastructure of an organization, one could think of BI as suitable only for medium and large companies.

In reality, the possibility of subscribing to Cloud-based BI services in SaaS mode has opened the doors of predictive data analysis even to small businesses, without having to have a specialized staff and avoiding the complexity and costs of an on-premises solution. 

From IT manager to business analyst

Gartner predicted that most of the managers and analysts in the company will have tools available to prepare and evaluate data in a completely autonomous way, without needing to be supported by the IT department. The trend is that of a decentralization of Business Intelligence towards business units, with the consequent risk of a proliferation of similar tools within the same organization, each with only partial access to data and without centralized control.

This, in addition to the apparent ease of use of the new tools, is also due to the actual difficulties of corporate IT in meeting the growing needs for speed and flexibility in reporting. Furthermore, it is not certain that those with IT skills also have the business vision necessary to design and make analytics efficient.

This scenario paves the way for the emergence of new professional figures, with a view to retraining IT workers, who would straddle the two worlds becoming fundamental resources for the harmonious development of Business Intelligence in the company.

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The best Business Intelligence Tools to consider in 2020

Do you want to maintain a competitive advantage on the market in 2020? Your company must take advantage of the Business Intelligence tools.

Today, there are numerous tools that allow businesses to identify and monitor external and internal data trends.

Before analyzing the trends of this year, however, it is necessary to specify that all companies must trace a series of data which, through a long process, are eventually processed in spreadsheets.

This process has always been done by hand. But how much time wasted!

Here, surprisingly, Business Intelligence tools avoid this nuisance.

Do you find it difficult to choose the right platform for your company? Don’t worry, with our indications it will become much simpler.

Here are the best Business Intelligence tools for 2020.

1. Microsoft Power BI

Microsoft provides users with a Business Intelligence tool signed directly by the company: Power BI.

What sets it apart from other tools? Its completely different and non-web based approach. Power BI uses software that must necessarily be downloaded for the desktop version.

You will discover how easy it is to connect hundreds of data sources together, including Microsoft, Facebook, Sybase and Oracle applications. Data analysis is so fast that you can get the first reports in a matter of minutes.

Here are the main advantages:

  • Connect all data from any source
  • You can access both from the web and from mobile
  • Provides solutions for businesses of all sizes
  • You can view reports in real time on all devices

2. Zoho Reports

Do you love the cloud? Zoho Reports Business Intelligence platform is the solution for you.

It’s a great solution because it integrates data from a variety of files, such as Microsoft Office documents, URL feeds and databases, and like MySQL, including data from other clouds such as Dropbox and Google Drive, as well as other applications such as Salesforce, Quickbooks and Google Analytics.

The data collected by the analysis are then combined through a series of mathematical formulas and integrated statistics, such as marketing costs, which are then included in an Excel file.

What about the cloud? It is the next step. The sales data is entered into a cloud database to create an information report.

Does this seem like a long process? Not at all. Today, all this is accomplished through a simple online interface and a few clicks.

After that, you can decide to do what you want with your final report. You can print it or send it by e-mail.

Let’s summarize some advantages:

  • Provides a cloud-based platform
  • Collects data from all sources
  • It provides a very simple interface in use and sharing
  • It allows you to create complete reports

3. Dundas

Are you looking for a complete but simple to use tool? Dundas is the right solution for you.

The company that created this Business Intelligence tool has 25 years of experience behind it and is designed to transform the analysis of corporate data into visual data through careful control of the visual design elements.

Here are the benefits:

  • You can use it on various devices, including mobile ones
  • It has drag and drop tools
  • Provides analysis of data from multiple sources in real time
  • It is suitable for businesses of any size

4. Sisense

Do you want to collect data faster and smoothly? Fortune-500 has created the right product. It’s called Sisense and it collects data very quickly, also exploiting artificial intelligence.

The artificial intelligence simplifies the process of data analysis to enable more immediate decision-making.

Among its customers there are big names such as GE, Philips, Fujitsu, NBC and Airbus which in turn have guaranteed the remarkable performance of the product.

Let’s see what differentiates it:

  • You can take advantage of the cloud
  • It is a scalable product
  • Simplify your workflows
  • It is based on end-to-end technology

5. Infor Birst

Let’s go back to citing BI tools that take advantage of the cloud. Infor Birst is a cloud-based business intelligence platform.

Take advantage of the latest digital technologies such as automation and machine learning, to allow the team to work on big data through a secure and patented network.

Infor Birst also allows you to collect data from different sources and then manage and analyze it by means of a clear and intuitive interface.

Finally, an always very important aspect in the field of business analytics is the ability to collect reports with complete and high definition graphs.

4 reasons to choose it:

  • It is a BI software on the net
  • The user experience is very fluid
  • Offers cloud architecture
  • It provides solutions for businesses of all sizes and sectors

6. Board

A single tool, many activities you can do.

Board represents a Business Intelligence, Performance Management platform and analysis software.

Board offers many solutions for all types of users, for large and small companies operating in any sector.

Given the large amount of products available, we advise you to consult the site to find out all the features of each single platform, of which you can also try the demo to test its operation.

The advantages to choose it:

  • It offers a BI platform, with performance management and integrated analysis
  • You can take advantage of cloud technology
  • Access from all the devices you want
  • Create interactive dashboards with drag and drop

7. Looker

Are you an SQL or data warehouse expert? Then you should choose Looker. The platform has precise BI tools, with metrics that allow you to save time, accessible at all times and processable, that is, integrated with third-party tools to make them even more performing.

If you don’t feel so expert, you can rely on the drag and drop dashboard. But if you are an expert, you can use the tools that the platform makes available for creating customized queries.

The data comes from different sources to ultimately provide you with a complete overview of the metrics that represent your company.

It helps you to discover many aspects of your customers, to create tailor-made messages with which to make contact and, in general, to increase the understanding of each of your customers.

Here are 4 advantages:

  • It is a web platform and there is no software to download
  • It connects to the SQL database or data warehouse
  • Create charts that tell the story of your business
  • It has a high capacity for user management and collaboration

8. Qlik Sense

What is the Qlik Sense platform made of? An analysis engine, sophisticated artificial intelligence and a scalable multi cloud architecture.

Through the multi cloud architecture it allows to implement SaaS and private clouds.

It allows you to combine and load data faster, create intelligent visualizations and draw rich analyzes thanks to drag and drop and artificial intelligence.

Finally, you can also take advantage of interactive mobile tools to control and manage your data anytime and wherever you are.

It can also be used by those who do not have particular skills in the field, while the more experienced can resort to Python to be able to work on the most complex cases.

The benefits of the platform:

  • Offers a BI and analysis solution
  • Suitable for experts, for advanced and non-advanced analyzes
  • Collects data from different sources
  • It provides a simplified interface for data management and representation

9. ClicData

Do you want to best present all the data you have collected? ClicData offers beautiful and interactive dashboards, but which hide much more underneath.

You can connect data from more than 250 different sources, warehouse data and from the cloud.

ClicData has an ETL platform that allows you to transform data, merge it, manage it, view the history, etc.

ClicData allows you to share the dashboards you have created with your whole team and you can also use them to take stock of the activities you are carrying out for your customers.

Also, to make sure your metrics are always up to date, you can add automatic alerts.

Finally, ClicData has an iOS and Android application that allows you to access the dashboard anywhere and anytime.

Here’s what sets it apart:

  • Cloud-based BI and data analysis platform
  • Drag and drop tools for creating dashboards
  • You can share your reports via email, via images or in PDF format
  • Authorize different user levels for data visualization

10. Domo

Domo is a native cloud platform. Perhaps more than the others, it favors collaboration between users.

Thanks to Domo you can connect data from more than 1,000 sources, create KPI shared by the team, allow everyone to access data and solve problems faster.

4 advantages to consider:

  • Merges data from a multitude of sources
  • It allows you to create dashboards with drag and drop
  • Create charts in real time
  • It allows you to export data and collaborate with other users

Conclusions

Each service tries to solve most business problems, but only one is perfect for achieving the professional goals you have set yourself.

You can start comparing the characteristics of the platforms, start some free trial and, if you need expert advice, we at Exato Software are at your disposal.

If you want to be sure not to be wrong, fill out the form and request a quote. Business Intelligence represents the future.

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8 stop signs for app development you don’t know yet

From research has shown how important it is to develop an app for app development that is user friendly. If you don’t do this, users will get annoyed, delete your app, or go to the competitor. You can prevent this! Therefore, read here the stop signs that are most ignored in app development:

Stop sign 1: App development with too many functions

As you can also read in the article about “feature creep”, a common mistake is always coming up with new functions. As an app entrepreneur you think; “This is also fun.”, “Isn’t this part of my app?” and “With a small adjustment, this function can still be added!”. That’s the wrong setting! Try to keep thinking from the main goal and core function of the app. The point is that this feature works in full glory.

The consequences of ignoring the stop sign include:

  • The user is overwhelmed with features and gets confused
  • the user gets the impression that app too complicated is
  • You create additional costs for the development of your app that are not needed

Stop sign 2: App development that does not use app etiquette

When creating an app you use a kind of app etiquette. A user is used to the way an app works. Even if you open an app, you have expectations of how an app should work. If not, your users will also get frustrated. Apple and Google both provide guidelines on these etiquettes.

Examples are:

  • Not using hidden elements prevents the user from finding options of the app.
  • Texts that look like links, but are not, cause the user to click on texts that don’t point anywhere.
  • Adding parts that look like buttons give the impression that there is an action behind it.

“By not providing the user with information on first use, it is not clear what will happen or how the app should be used.”

Stop sign 3: App development that is available in one language

50% of the turnover of the top 10 apps comes from a non-English speaking country.  So making your app available in English only so that it can be used internationally is only half the story. If you want to disable your app in Germany or Norway, it is important to also add the languages ​​from these countries to an app. Using your app is more friendly and pleasant for these target groups.

Stop sign 4: App development that throws users deep

If there is no explanation or instructions with or in your app, a user has no idea what to do with your app. When looking at game apps, there are often clear instructions on how the game works. If you are using Candy Crush for the first time and there is no indication of the purpose or how to play this game app, then you will quickly quit. This applies to every app. By not giving instructions to the user, he does not know what is going to happen or how to use the app. It is also important that the instructions are clear. Users are not going to read an abundance of information, then they close the app and delete it. Or better yet, make sure the app is clear that it explains itself. Good explanation is then even less necessary.

“An app has to work both horizontally and vertically.”

Stop sign 5: App development for one screen ratio

There are countless devices that apps run on; tablets, laptops, iOS, Android etc. All these devices use a different format. By developing an app for one screen size, you limit your app. For example, you also have to take into account the rotation of screens: depending on the usage situation, an app must work both horizontally and vertically. If you do not add this option, you ensure that a user does not have the choice to use the screen in his favorite way. And you exclude many phones with a different screen ratio from a pleasant user experience. Due to the very different phones from Android, it is a big stop sign especially for this platform.

Stop sign 6: App development that is not consistent

This stop sign sounds quite logical, but you can make the mistake quickly without realizing it. An app must communicate and work as the user is used to. Certainly in language use there is often inconsistency.

Examples are:

  • Using multiple words for the same action or part. For example, it is not good to refer to a “list item” at one time and to “choice option” at other times.
  • Use the same word for different parts in the app. For example, you can refer to “the menu” but there are several menus in your app.

Stop sign 7: App development that does not give standard options

Give a user a choice of different actions. Think of it as a multiple choice question. If you ask an open question, answering takes more time for the user. With multiple choices, the answer is actually already given. If you use a drop-down menu in your app or simply a number of buttons, this speeds up interaction and the user does not have to think about all the options. If your app lacks standard options, but only offers open input fields, for example, this confuses the user and does not know which answer is appropriate. This way, the user of your app comes through your app in a nice ‘flow’.

Stop sign 8: App development with buttons that are too small

If you use very small buttons in your app, the user can click on the right. Think about it, if you click a button and nothing happens, what do you think? You then assume that the app is not working properly. You can avoid this problem by using large buttons. We also call this the ‘fat-finger problem’; you can imagine something about that.

At each stop sign, ask yourself, “How would I like to use an app that has this problem? What is my response to this?” This also applies to your app. Always keep the end user in mind. Or better yet, test with users! This should ultimately use your app with pleasure and not with frustration. By listening to these stop signs you have more control over the success of your app!

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Share The Pain, or how to make a digital team work

In this article I deal with a topic that is very close to my heart which is also one of the most counter-intuitive ones, especially in the digital field and in the management of platforms and digital products.

In fact, a concept that I often repeat is that technology is all in all easy, if we compare it to the real problem that is instead that of people.

Intended as: managing the technological aspects of a digital platform is the least problem compared to managing the people who make it work.

In spite of what many non-experts think, a digital product does not stand on its own and it is necessary to evolve and correct it continuously.

We are not yet to the point that there is an artificial intelligence that programs itself and manages the infrastructures that host the code, and in reality I do not think that in a few years we will ever see machines that do all these things alone because the digital technology is heavily based on an intellectual and creative process that is still far from being modeled in the form of artificial intelligence.

We must therefore take note once and for all that when we talk about digital, we also talk about people, with all the necessary problems: communication problems, personal problems, interaction between colleagues, team work and so on.

So what happens? That in your company you find yourself with a whole series of recurring problems, maybe you get stuck but you have a series of problems that are always present and countless technical aspects to manage in daily operations that take away time and energy hindering the development of the ‘company.

I mention a few:

  • Despite the large amount of time and money you have spent, the code of your digital products is full of errors and the systems are unreliable.
  • The new version put online breaks the parts that worked in the previous version or the same errors of months before reappear.
  • Production incidents often occur that cause traffic, revenue and reputation to be lost. And thanks to Murphy’s law, accidents often happen when there is no one else in the office to be able to solve them or the person who takes care of them is not there.
  • Or it is enough for one of your programmers or a key systems engineer to fall ill, which is a completely foreseeable eventuality, to cause serious damage: if nobody is able to decipher his unique system of work, you can find yourself facing the nightmare unprepared of technology. When it happens then you think “but where the hell did that script put it?”. In the meantime, the problem cannot be resolved.
  • Or those who deal with the development and maintenance of the technological aspects and the people who deal with the business do not understand each other, the result is that you waste a lot of time, argue and maybe the final product is not the one you want and is often full of unnecessary features.
  • And so on.

And as far as the method used to manage all these aspects can be advanced, there will always be frustration of the client in seeing a certain share of problems that remain.

The final solution is to outsource all the technology, but this does not detract from the fact that we are talking about something that is not perfect and will never be, some problem will always be there, rather the way in which these problems are addressed.

We therefore have to deal with the fact that for example bugs, that is software anomalies, are something that is part of the very nature of software development. There will always be.

Now that the role of people in technology is clear at least a little more, let’s see some useful concepts and methods to reduce a large part of these problems by focusing on human beings rather than computers, and therefore on the team in which these people work.

There are in particular some working principles and practices, some of which have been formalized several years ago in some methodologies, that is, methods to be used in one’s own working reality.

Here, too, we must realize, on the business side, that to make a digital product work, it is not enough to put together some programmers, of whom perhaps a manager cannot even understand the skills.

In other words, there are no single computer genes that are able to make everything work in a complex system such as a digital platform, a team is always necessary, often even very large.

It is therefore also necessary to properly organize the work by applying specific practices, which does not mean, however, putting activities together in a GANTT chart, thinking that it has magically solved all management problems.

Technology in computer science does not work like that at all, it is not like building a bridge with precise calculations, it is much more complex and it is also very dependent on people.

And it doesn’t even work to introduce a spot intervention with a coach or a motivator, the motivation does not introduce itself from the outside in that way: it lasts maybe a couple of days, then it becomes lower than before, as well as the typical improvement initiatives carried out in these cases they last a few weeks and are systematically dismantled.

I have seen too much of these implementations made with the best intentions, with great costs, failed miserably after a short time.

I will speak more about this on another occasion, for now it is important to know that one of these methodologies with which to organize and carry out the work in a much more productive way is called XP, that is extreme programming, which among the various practices proposes that called “Collective ownership”.

The name of the XP in turn seems rather extreme, but it is not something for software rebels, just as collective ownership does not mean code communism but something very serious.

The opposite of this concept, which is the traditional way of managing code, is to define a strong “property”: the application is divided into modules and each module has its own developer.

In this context, developers can only edit the code of the modules they own.

If someone needs to make a change to a module written by others, they must contact the programmer assigned to that module and ask him to make them.

There are also intermediate forms in which modules can be edited by other programmers, but there is always a manager for each module.

In collective code ownership the concept of individual ownership is completely abandoned. The key point is that the code is the responsibility of the whole team, and anyone within the team can edit it.

This concept should not be confused with absence of ownership, which would mean that no one is responsible for the code. The opposite is true: the whole team is responsible for it.

This works very well when tests (functional and unitary) are also provided, so as to make sure that changes made by a programmer who knows little about a certain area of ​​the code does not introduce new serious errors.

In conclusion, this is an important practice that must be adopted by every self-respecting digital team.

Now, it must be considered that these rules must also be applied more generally, not only in the code.

For example, since the technical aspects must be considered as common property of the whole team, not only must the concept that anyone must put their hand to improve or solve problems, but also the concept that when there are problems in production within a few minutes Before the lunch break, colleagues who are working on the resolution of the accident should not be left alone as soon as they take 1:00 in the clock.

Everyone must help, especially those who can somehow make their skills available.

Here, in particular, the separation between systems engineers and programmers typical of many teams, which instead must work as a single body, must be overcome.

From this point of view I like to extend the whole concept, starting from an engineering practice in the world of software such as collective ownership and coming up with a broader topic that must be part of the culture of a company, even at an entrepreneurial level.

I call it “Share the pain”, that is, sharing the effort, sharing the pain, even between separate teams and also in the relationship between customer and supplier, when IT is outsourced.

This is why in more technical terms we speak of collective ownership, that is, anyone can and must join hands with other colleagues.

The point is that a shared weight is automatically a lighter weight.

Knowing that you don’t have to face a daunting problem on your own makes you act more confidently and creatively.

The approach to work must make it easy to be able to ask for help, to rotate responsibilities among multiple people and to have company when an extraordinary effort is needed to obtain a result or solve a problem.

Even simple things matter: take away the trash, answer the phone and so on, anyone must help even with these often small and undesirable activities.

Then of course there are those who are specialized and perhaps have among their duties that of carrying out exactly those activities, but the point is to make it clear that there must be an attitude for which certain things should not be simply dismissed, maybe even in a polite way but in any case out of this spirit. At a minimum you have to support each other.

All the more reason this applies to making a digital product work.

To understand each other better, when something does not go as planned or there is a very short deadline, and this happens practically always, we should all strive together, each in the way it can contribute.

The work of each is not limited to completing their activities within the deadlines, but also includes supporting their companions in some way.

When a project is going well, we are all going well. When a project has a problem, we all have a problem.

We don’t let anyone have to endure big mange on their own. If anyone needs to work late on a project, let’s help.

In every project and in every company the job includes having to carry out frustrating, boring and other broken boxes that simply have to be done.

These are to be considered by everyone the work of each.

It also means taking time to do what isn’t necessarily your job, something that maybe another person should normally do but can’t for some reason.

And this by doing it without necessarily being asked. The work is done, although not by the person assigned to this task, and customers are not left on hold.

Sharing the effort therefore allows you to be more productive because it eliminates bureaucracy and reduces stress.

And it is essential to feel supported by colleagues, who cover you when there is some difficulty.

In this case, the spirit is like that of a group of soldiers who advance covering each other by enemy fire and act together to conquer a goal.

If you cannot trust your colleagues and you are not sure that they will cover you or help you when you are in difficulty, then there is no team.

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Digital Team Working: working in a team thanks to digital tools

The Digital Transformation is changing day by day, our way of being individuals and professionals. It is a change in which digital technologies play a leading role in enabling new forms of value.

Let’s take the world of the cloud as an example: this technology allows us, at various levels and for various reasons, to no longer be anchored to a specific device or place not only to be able to view personal files such as documents, photos or videos, but also to be able to do their job. The ability to easily share documents and information, to be able to work simultaneously on the same file, to be able to create dedicated discussion groups where communication exchanges take place in real time, are all options that were not available before the advent of digital: someone would say that collaborating on the same project in a pre-digital era it was a little more complicated than it is today.

What is Digital Team Working?

That’s why today it is possible to talk about Digital Team Working that is the ability to work productively, to stimulate engagement between colleagues and to take an active part in a team even remotely. This means being able to use the appropriate digital tools that facilitate and make remote collaboration possible and to do it in the most appropriate way to achieve the objectives set. Even the communication plays an important role in a situation like this and a skill such as virtual communication can only come in handy to support the development of a skill such as digital team working.

However simple it is to collaborate today, thanks to the use of special digital tools, this does not mean that it is immediate. What does it mean? That as with any other activity, collaboration also requires knowledge and mastery of specific behaviors, as well as specific tools, in order to truly bring about the desired results. After all, collaboration in the workplace has become one of the most current trends in corporate organization: to improve productivity, and increase competitiveness, companies all over the world – regardless of their size and sector – are adopting with more and more intensity team working dynamics in which the concept of business unity becomes increasingly rarefied in favor of collaboration between individuals from different business areas to meet market needs. It is precisely for this reason that companies today try to take on a less rigid hierarchical structure and instead adopt an internal team organization focused on specific objectives to be achieved from time to time.

What does it take to work in a group in a digital world?

In order to work in a group, it is necessary first of all to develop the ability to “work in a group”, that is, the ability to make oneself available to integrate one’s energies with those of others to achieve the objectives. It might seem almost trivial, but in reality it is something far more complex than it seems at first glance. This type of ability, in fact, is extremely subjective and falls more in the area of ​​relationships and emotions of the individual than in the cognitive one. Precisely for this reason the ability to work in a team is something that must be acquired with practice by putting in place appropriate behaviors.

Furthermore, one of the main characteristics of teamwork is to create groups to achieve specific objectives. This means that these are not often fixed working groups in which the same people always work in collaboration with each other, but that based on specific needs or specific projects, work teams are assembled to be able to achieve the result set in the best of the ways. Here, therefore, that having a “result orientation” is a capacity that is particularly useful in the world of work: by this we mean the ability to constantly target their own and others’ activities to achieve the objectives set, providing a level of performance consistent with the nature and importance of the same.  

The characteristics of Digital Team Working

Given the growing importance that team working is taking on at company level, the skill associated with this model of organization of work activities is considered extremely important and today represents one of those skills to be developed to be competitive in the world of work as professionals. According to the framework provided by the “Web Literacy & 21st Century Skills” model developed by Mozilla, when we talk about digital team working we mean:

 Participation in the selection and use of digital tools that improve the productivity of the group and demonstrating an understanding of how digital technologies influence one’s own work and that of others.

 More in detail, according to Mozilla, this digital soft skill can be divided into 5 sub-skills which together contribute to the development and mastery of the main skill:

  1. Choose a digital tool to collaborate with others;
  2. Co-create digital resources and content together with your colleagues;
  3. Configure notifications to stay up to date with the work done by other group members;
  4. Working towards a shared goal using synchronous (which communicate in real time) and asynchronous (in which information exchange does not take place in real time);
  5. Develop and communicate a series of shared expectations and results.

The tools of the digital team worker

If all this is valid in a collaborative context in which team members share the same space, it is probably even more so when a “widespread” team collaborates, that is, a group of people located not simply in offices different but potentially also in different continents. It is precisely in these situations that the contribution of the digital revolution is felt more strongly: thanks to digital tools for sharing and collaboration it is possible to cross any frontier and create the best possible work team, without setting the limit that the components must be located within the same corporate headquarters. 

From G Suite to Slack, through Dropbox, iCloud, Wrike, Asana: there are numerous tools that, according to different professional needs, can be used to enable a practice, and the related skill, such as that of the digital team working.

Nowadays collaborating within digital environments, or thanks to the use of digital tools, is increasingly relevant. In addition, certainly, to a certain innate predisposition, that of collaboration is a soft skill, now increasingly digital, which in the world of work cannot be ignored and which must therefore be constantly cultivated. On the one hand, thanks to digital transformation, even the workplace can become ubiquitous, in the sense that for some professions (especially managerial ones) it is possible to carry out one’s work wherever you are, on the other hand also for those continues to work in a “traditional” way. It is possible to experience the benefits of a more collaboration-oriented work system thanks to technologies and tools that facilitate its use.

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What are top 10 most used Azue Services

Azure is part of Microsoft cloud computing services and was launched in 2010. Since then, it has grown in popularity. Nearly 90% of Fortune-500 companies are using Microsoft Azure, previously known as Windows Azure for managing their diversified business. The deeply integrated Microsoft Azure cloud solutions allow enterprises to build, deploy and manage from simple to complex apps easily. It supports wide range of programming languages, databases, devices, frameworks and operating systems. Extensive range of Microsoft Azure cloud solutions has made it so popular in short span of time.

Along with exceptional IaaS and PaaS facilities the security of Azure is another feature that makes it outstanding. It has been designed with Security Development Lifecycle or SDL which keeps data and information highly secured. It can access data in SQL and NoSQL and comes with facilities to get business insights for better decision making. Azure uses C#, C++ and Visual Basic as programming languages. Consultants can develop cloud computing solutions and its hybrid capabilities that can work in combination with various Virtual Private Networks ensure regular improvement in performance of these applications.

To gauze the capabilities of Microsoft Azure services understanding its major features is important. Here is list of top 10 Microsoft Azure services that are used most commonly and are major reasons for radical growth in popularity of this platform.

1. Virtual Machines or VMs

This is one of the main features of Azure cloud computing services. You can create virtual machines on windows or Linux platforms easily. You can create these virtual machines as per your needs like compute-optimized machine, memory-optimized or general purpose machine etc.

2. Active Directory

This is another most popular and one of the key features of Azure cloud computing solutions. Azure Active Directory or Azure AD is unlike Windows Server Active Directory which is on-premise facility. Azure AD gives rights to access applications running Microsoft Azure and on-premise environment. However Windows server active directory can be synced with Azure AD using AAD sync. By creating active directories enterprises gain considerable security from cyber encroachments and attacks. This requires single sign-on which makes accessing apps from anywhere simple. It also segregates rights and authorities of internal users and allows maintaining external users simultaneously.

3. DevOps

It is most appreciated Azure cloud computing services which allows planning, tracking and discussion among teams very simple through agile tools. Azure DevOps services are ideal for building, testing and deploying with CICD as it provides access and collaboration with unlimited cloud-hosted private Git repos. Along with these Azure Devops server provides Azure Test Plans, Azure Artifacts and extension platform where you can access 1000+ extensions from Slack to Sonarcloud contributed by community.

4. Cosmos DB

Cosmos DB is Azure database that comes with high availability and low latency. It can be distributed globally with transparent master-replication. Cosmos DB is described by Microsoft for planet-based applications. It comes with single-digit latency in reading and writing data and 99.999-percent availability. Its elastic automatic-scaling matches demand with capability and comes with wire-protocol endpoints for API connectivity with MongoDB, SQL, Gremlin, Etcd and Table. Data sets in NoSql, MongoDB and Cassandra can be migrated smoothly to CosmosDB. This Azure database has been designed to handle mission-critical enterprise level workloads, keeping cost under control and smooth down or up-scaling.

5. Azure API Apps

Azure API apps have been developed for developers and vendors/publishers to provide them with means to create, develop, use and manage RESTFul Web APIs for their software/apps. Azure API Apps provide –

  • SaaS connectivity
  • Integration with Azure App services like Logic Apps, Mobile Apps and Web-Apps.
  • Automation and management of process of creation, versioning, deploying and managing APIs.
  • And, to create APIs in any languages such as Java, Python, .Net etc.

6. Azure Logic Apps

Enterprises need mechanism to automate business processes and integrating application for smooth working. Azure Logic Apps provide exactly the same which make this feature one of the top features of Azure cloud services. These are also called as ‘Server-less Apps’. These apps provide a mechanism for application integration and workflow definition in the cloud. Logic Apps is fully managed IPaaS with inbuilt scalability.

7. Azure CDN

Azure Content Delivery Network with the help of local nodes placed globally offers high-bandwidth and reduces latency time in delivering content to users. It caches content that is frequently used by user and also accelerates dynamic content by leveraging various network optimizing tools like CDN POPs.

8. Azure Bot Framework

This is one of the crucial features of Azure. Bots reduce time and save money. Users love to interact with Bots as these are available 24/7 and provide precise answers. Azure Bot Framework provides tools and services which developers need to integrate bots over different platforms without worrying about other details.

9. Azure Disaster Recovery

In matter of few minutes you can setup a recovery VM in different Azure region to secure the data. Site recovery is one of the major concerns of enterprises which make this feature very important for Azure users. Azure Site recovery is simple to setup and use. Applications running over multiple virtual machines are free from recovery issues. By enabling Site Recovery you can ensure compliance of industry regulations such ISO 27001.

10. Azure Backup

This feature of Azure secures data in Virtual Machines, SQL workloads and also in on-premise VMware apps. It is cost-effective and protects data from human errors and ransomwares. The central backup management portal of Azure manages entire activity and resources efficiently.

Wrap-up

Azure cloud solutions come with massive variety which most of the time can lead to confusion. Enterprises need to focus on value of services to build an effective cloud environment. To make optimum use of Azure services knowledge and expertise over AWS is vital. However Azure itself has a very easy learning curve. Developers can develop apps using C# or C++ and Visual Basic which makes it easier platform. Pay-as-you-go option makes it cost-effective. Even medium or small industries can think of using these services managing against budget constraints and carry out a gradual shift.

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Benefits of Full Stack Developer for Startups and Small business

The first thing that comes to my mind after hearing Full Stack Developer is variety of experience. But when it is related to startups or small firms, the very obvious reason why Full stack devs are more important than mere frontend or backend developers is – economic viability.

As a startup or a small firm running with budget constraints, you want to latch on every single penny that is flowing out of your funds to pay salaries. Why am I talking about salaries? Well this is the biggest vent that funnels out your valuable funds really quickly. So, anything that saves actually earns for startups and small firms. Full stack development is one of those improvements in work style that is growing in popularity because of its money saving prospects.

In startups or small businesses full stack development services are cost-effective. How? Salaries of Full stack developers are sky-rocketing and are expected to grow by whooping 27%, if I have obtained stats from correct source. But if even my source is not 100% correct give them a leverage of 5-10%, still it is very impressive number, isn’t it.

So how full stack development services or website development services by a full stack developer are cost-effective? There are few critical benefits along with economic feasibility that make services of a costly full stack developer cost-effective.

Smart development

If we talk about startups most of these start with MVP before they turn it into a web product. Any Full stack development company or a developer can help building a MVP and taking it further to turn it into a web product. In general, full stack developers are excellent web-app developers. They can add exciting features that take user in higher league of experience. Person taking care of whole stack development can handle UI as well as connect these to other supporting systems, this kind of expertise help gain quicker ROI particularly from a new product.

Full stack developer can see a project from 360-degree perspective. Mostly such developers have worked on variety of projects. The varied experience gives them in-depth knowledge of web and app development that comes more than handy during conceptualization and development. Their advices can prove to be more than creative in improving market reception of web product.

As far as small businesses are concerned hiring a website development company for their web presence through B2C platform may not give them cutting-edge over competition as much as a multi-technology project would. A full stack developer would use PHP, CSS, Java script, even angular, node.js and python for smart options and catchy looks. Animation and graphics are added plus of full stack development services.

Cost saving

Well, this is one part not so hard to guess. An experienced full stack development company can offer much more options in terms of technology, design and features at much competitive prices than others. Team of full stack developers in a startup gives varied skills, sharp approach and faster development process as these developers carry out development by taking entire picture of project in their mind. This kind of approach is much different and cost-effective than what two separate teams of frontend and backend developers offer.

Ownership

If any small business hires a full stack development company to take care of development of web product, the full stack developers can take entire ownership and do justice with it. All the solutions related to presentation, development and user acceptance are in-house. The development process runs fast and accurately and results come much earlier. Lesser turnaround from concept to delivery means less investment translating into more profit for small businesses.

For any startup providing web or mobile app development services, team of full stack developers can move from task to task and utilize best available software and tools for specific tasks or critical functionality without incurring extra cost. The delivery time is much less, no hiccups during development process and product deployment is easier. The major benefit is ease in handling changing requirements. Most of the development processes run in shallow water because of demand for abrupt changes and new challenges that were unseen during conceptualization. An expert team of full stack developers is able to handle such bottlenecks easily.

The T-shaped developers

Full stack developers are called T-shaped developers. The functional and disciplinary skill chart of a full stack developer forms a T like shape where horizontal line represents his/her ability to apply knowledge across different situations, and vertical line represents deep knowledge. T-shaped developers are more efficient and productive compared to I-shaped developers with minimum ability to handle different situations but come with deeper knowledge.

Pros and cons

I am not a big fan of jack of all trades and master of few, many times I have seen lack of in-depth knowledge with variety of skills and experience, fails to do justice with task on hand. But when comes to companies building a MVP or small businesses getting a web product developed, the varied experience and skills can be more cost-effective and efficient. Whether it is startup or small business full stack developers are good bet but with precaution, if your product is niche and requires deep understanding better go with experts who have worked in particular area for years. But if your product demands smart-work than herculean effort, full stack developers are better options.

Conclusion

With more experience and exposure full stack developers can go deep into few skills compared to others. This only adds extra flavor to their skill-set and make them more productive and efficient. Spilling some of your funds over full stack development is safer option as it can deal with major problem areas and see through creation of MVP and product more efficiently and cost-effectively.

Troubleshooting is another area in which full stack developer can be of immense help. S/he can tackle codes and UI and can even understand the project much easily. Finding flaws in coding, design or concept is much easier for a full stack developer compared to others. So, it is not just cost-effective option but a smarter way to work for startups and small businesses.