Categories
Mobile App Development

4 ways to mobilize your business

How often do you use your smartphone during the day? When do you wake up while waiting in line at the cafe when you receive a message? The fact is that we already live in a digital world where everything exists within the dim blue light. This includes your company.

Every business, without exception, must be present on consumers’ mobile devices. This also applies to small businesses, as their products and services are also in demand in the digital world. This is how a business, regardless of its size, can become mobile.

1. Take your website for a mobile test.

This is not just a recommendation, but a requirement: Your website should be optimized for mobile devices – smartphones and tablets. If you are not sure that it meets this condition, it is easy to test it without having any technical skills. Just open your website on your desktop or laptop, and then on your smartphone or tablet. If the size of the text and images changes according to the screen size, then you have hit the ten. If not, it’s time for a change. With adaptive design, your website will not only be functional on mobile devices. You’ll be able to optimize it more efficiently for Google and attract more visitors.

2. Use mobile advertising.

Using a mobile advertising program is another important tool to reach your potential customers. Why is this so? You should be aware that not everyone who is interested in your product is looking for it directly through their mobile device. Mobile ads attract this type of customer. For example, if you have a pizzeria, these ads will appeal to people who simply use the keyword “pizza” for Google search and are located in your area.

To be able to really stand out from your competitors and maintain your market position in the long run, take advantage of a mobile application, created especially for your business. It will help you to develop your mobile marketing strategy through direct messages to users, creating a virtual zone, depending on the location of the user, links to social networks and many other tools.

3. Mobilize your customers

When building your mobile presence, put yourself in the shoes of your customers. Do a survey to find out how “mobile” your competitors are. Find out exactly what attracts new customers to your business and what makes them come back again. This information will be the basis for the creation of your mobile website and mobile application.

As we illustrated earlier, your customers use their smartphones almost constantly – take advantage of this. Using a mobile app and a mobile website at the same time will help you keep them as well as make them loyal to your business. Let them get the most out of what your company has to offer directly on their mobile devices.

4. Be adaptable and use a native application.

Adaptive web design is the basis for winning customers in the mobile space. When someone opens a web browser on their mobile device and uses Google search, your adaptive website and therefore your business will be easily found. A native application created specifically for the respective platform such as Android or iOS, for example, will make the customer come back for more. It is at the heart of building customer loyalty.

A native app will allow you to retain customers. You just have to use its presence on their mobile devices for maximum effective marketing. While lining up in the cafe, for example, you receive a message on your smartphone that after two more purchased coffees, you will receive one for free. Guarantee that you will go again!

Take advantage of the opportunities of the digital world by providing your business with a competitive place in it. Consumers already hold mobile devices in their hands. Make them build a solid relationship with your business through them.

Take the first step towards building a mobile website and mobile application for your business. Send an inquiry.

Categories
Mobile App Development

6 reasons why you don’t have to worry about your idea being stolen

I have heard it countless times: “I’m afraid my idea will be stolen!”. To relieve you of this concern, I will tell you 6 reasons why you don’t have to worry about your idea being stolen

1. Why you don’t have to worry about your idea being stolen

It makes a lot of sense that you’re afraid someone will run off with your idea. Of course you have a super good app idea; everyone wants to make money with that. It is quite normal to think this, but here I am going to put your mind at ease. People are not easily convinced of the success of someone else’s idea. An app development costs thousands of euros. Investing a capital in an idea that has not been worked out, or has not been invented by itself, does not occur.

If you continue with your idea, it is useful to look for financing. You will then have to write a good business plan and, for example, have a prototype to convince investors. An app idea without elaboration, prototype, technology or design is therefore negligible. Only when you put value into an idea yourself can it only be valuable. How to put value in your app? 

2. Why you shouldn’t be afraid that someone has the same idea

It is not entirely inconceivable that someone else has a similar app idea. You may have even seen an app in the store that comes close to your app idea.  If your app idea fulfills a need for a certain group, then you have more certainty that your idea is more successful than other ideas. And that applies not only to difference in target group, but also to difference in concept, user-friendliness, appearance, geography or technology. If other app creators had been discouraged by others, Tinder, WhatsApp, and Snapchat would never have been there. The makers would have seen other Dating or Messenger apps and had their idea cut. So don’t look around you too much but at yourself and your passion for your app idea! I also ended up buying Bolognese chips because I like them the best :).  

3. What cannot protect your app idea and why this is not a problem

A new chemical formula, a tangible product or a machine part can be protected. But an app idea is not unique enough. This not only applies to you, but also to the (nonexistent) thief. This is also not possible with your idea, until he puts time, creativity or work of his own into it. At that time, the same idea can become something completely different. Sorry, there is no real total protection. At the bottom of this article you can read how you can still protect your idea. 

4. Speed ​​is certainty

Okay, so there is no thick legal protection. Where can you take advantage? In your determination and speed with which you get started with your app. As you can read above, the value is in the implementation of your idea. So spend more time implementing your idea than negative attention to others. The further you develop your idea, conduct market research, create an identity and corporate identity or even make a prototype, the stronger your idea becomes. And this is value that you can protect!

5. What you can protect from your app idea

If you develop your idea further, you will arrive at concrete content that can be protected. Namely the house style and source code of your app. If you have developed the identity of your app, including certain colors, fonts and a logo, you can record this. The same applies to the code of your app. You will have to make certain agreements with the developer about this, often they are the owner of the code. This is useful for the developer because they can reuse part of the code (and therefore work faster on subsequent projects). However, you can record that the code may not be used for the apps of competitors. This is a clear example of putting value into your app and that is protectable. So go like a rocket and provide that extra value.

6. Sharing is caring

Sharing rewarded! You are a bit suspicious at the beginning of sharing your idea, which is understandable and I have heard it before. But what else have I heard from successful app entrepreneurs? The great confident feeling entrepreneurs have got after their idea was received with great enthusiasm! In every success story, there is a stage where the app idea is told to an investor, expert, friend or family member. Each time sharing has provided motivation, enthusiasm, insight, tips or even an investment. 

All options for app protection under each other

After reading this article, you know what you can and cannot protect from your app idea. You now also know how important it is to share and add value to your idea. Still, you might want an overview of exactly which legal options you have.

Categories
Mobile App Development

Developing an app: 5 tips for a successful app

Developing an app is not easy. With these tips we give you tools to make app development successful. This prevents your idea from becoming a zombie app, like 83% of all apps, which has fewer than 1000 downloads.

1. Develop an app based on strategy

The most important tip I give is: start with the end in mind. Many apps are created because there is an app to come, with no clear purpose. Such an “app for the got” often delivers nothing more than a nice story during a drink. Nice to tell, but it will be a big blunder when people find out that nobody is using your app. And that while a good app based on your idea shows your success! For example if you make a lot of money with it, but especially if it is a popular app! That popularity does not come automatically. No, every existing successful app has a strategy! (Tip: The main strategy that these apps follow is that they solve a big problem for users!) So don’t start working with your app like a head over heels, but make a strategy beforehand. Can’t do that on your own? Let yourself be supported by an expert in creating your app.

“This user audience determines the ultimate success of your app.”

2. Conduct market research

With your app you want to reach as many people as possible. He must become popular. That does not start with from 0 to 1 million users in one day. You grow there! That’s why you start by reaching out to a certain group of people. This first user audience determines ultimate app success. 

It is therefore important to approach this target group during the app development process. Through surveys, interviews, already available market knowledge or other research methods you will find out what users find important. Use that to determine the strategy for your app.

The same applies when developing an app for employees: you must also involve them in app development, because the better they are able to use the app, the better your app will achieve its goal.

3. Make a recipe for your app

In a document you combine your idea and market research into an “app recipe”. It states which functions or elements your users want in your app. Before you start having your app made by an app developer, you make this concept.

You then know what you want and as soon as you start looking for an app maker, you show him this app concept. (You don’t have to worry about your idea being stolen for this reason). 

It is then much easier to compare the offers and proposals they provide. Big advantage: you get a competitive price! And, when the app development starts, you keep control over what is delivered, because you have recorded this well in advance.

“Many developers work with an agile approach where there are pre-planned interim delivery times.”

4. Develop app based on user input

The actual development is not just a technical process with tight project management. You also control during the process! This is because an app is very personal for a user and you want to take this into account.

Many modern developers work with a so-called agile approach where there are pre-planned interim delivery times. As interim client you can give input based on your own opinion, but do not forget the users in this phase.

For example, test in advance with a prototype of the app to find out the convenience for the user. But testing is also important at interim delivery times. You then test whether it succeeds in preventing the frustrations in app use. Or even make using your app extra fun! If interface elements are added that make it fun for users to use the app, an app will be used more often. That increases the chance of success of your app a lot. This optimization of the experience of your target group in the development of your app is also called User Experience or UX.

5. Find the best app developer

If you have the above ingredients for a successful app, then you need an app builder to program the app. So an app developer does steps 1, 2 and 3 for you. Some help you with step 4, but most only help with programming.

Good to know! Because if you skip these steps, the chances of success are very small… And most people do. Therefore, 83% of all apps are Zombie apps! They once started as a nice idea and now they are never downloaded or used again. These apps never got more than 1000 downloads at all. 

If you have previous steps in order, you can start finding an app developer with confidence. The two most important elements during app creation are the cost and quality. App development costs are an important consideration for your budget, but that can have a negative effect on quality. That is why it is important to find the right price-quality ratio. App makers with the right experience reuse their acquired knowledge and programming code to give your app a higher quality and lower price. A better price-quality ratio. 

Success check: how good is your app idea?

These 5 steps contribute to making an app successful. But do you want to know how successful your idea actually is? Which can?