Ecommerce website development trends 2023

E-commerce, ever since it started, proved repeatedly that this is the future of doing business. Even after skeptical and precarious responses from many enterprises, the E-commerce solutions gained trust and popularity as viable, economical, and efficient ways of reaching buyers and increasing sales. Right from its onset till today there have been regular changes in eCommerce website development and even in the future, these changes will keep coming thick and fast. The market is never static the forces that affect the market keep it ever-changing bringing forth new patterns in behavior and trends. The advent of e-commerce is now unanimously heralded as a major turning point that changed the game entirely.

Since the market keeps on changing even if it is an online market, eCommerce website development services need to stay a step ahead to cater to emerging trends. The emerging changes in buyers’ behavior, taste, and choices eventually demand the development of new features and sharper eCommerce website development services to match the expectations of businesses and customers. Let us have a look at what the new 2020 may bring in eCommerce websites and what their implications would be.

Augmented reality

This should create the biggest wave of change in eCommerce websites in 2020. Right now AR is an important feature of B2C websites of enterprises and companies dealing in certain types of products – the products that can sell easily and better if the website can create a real-like visualization in the buyer’s mind. But AR can be the most efficient tool for increasing sales and convincing buyers online for companies dealing in different types of products as well.

Companies have already sensed the capability of AR and its significance in turning visitors into customers. Companies in large numbers are gearing up with readiness to invest extra which shall see more websites using AR in 2020.

Artificial Intelligence

More use of AI for personalization strategy and identifying market patterns is another trend that will be in the forefront in 2023. Companies are investing in having a well-laid AI strategy for customer segmentation and offering products and services based on customer segment. It is giving more personal feel to buyers and also generates stronger trust over online selling. AI can play a vital role in other areas as well like stronger customer relations and brand identity which were solely dependent on email, text messages, and targeted social media campaigns.

Voice commands

Ecommerce solutions taking instructions through speakers will become more prevalent or rather expected to become essential in 2020. The Voice control feature itself is also expected to become more efficiently capable of handling long narrations accurately. This feature is expected to become more common because people are becoming more habitual of using phones every day. The smaller screen and using the phone on the go can be bothering if they need to type. Hence voice commands are handy if they can search items even approximately correctly. Using any B2C website with voice command feature is far more convenient and it will bring more enhanced versions of the feature in 2020.

Options for social payment gateways

Today social media platforms are coming up with their payment gateways as well. Initially, it was just Paypal that was providing an option to make online payments but now google and Facebook are also providing their payment gateways along with WhatsApp, Apple pay etc. These online payment gateways with better offers and extra offers over transactions will encourage B2C websites to incorporate their APIs of payment gateway to attract more customers. Social media gateways also make the website more popular as the market reach of social media handles also adds up and increase their popularity.


Although not every enterprise may start this quickly but this is certainly a trend if not for 2023 exactly than for the future. Amazon is offering shipping products through drones. Drones through google maps can identify the shortest routes and eCommerce companies offering any such or similar shipping options can become the first choice of buyers who value the time of delivery over other factors. However, as mentioned this may not see any substantial growth but is certainly a trend for the future.


Full-stack web development is currently a buzzword for IT companies and professionals. The use of enhanced technologies, software, and tools in designing is emerging strongly and is expected to grow faster in 2023. The use of attractive fonts, illustrations and images, and colors will become the trend in 2020. Better designing tools may improve screen space management and developers can leverage efficient designing for providing more options. Presentation of products will improve substantially, boosting the use of online B2C websites even more. Responsive designs capable of handling foldable screens will be trendy in website design.


Ever since its advent, this technology is no less than the storm, and it’s sure to trend more in 2023. Blockchain provides a free flow of information that has proved bliss for supply chain management. With every participant having access to real-time information on every point this technology will share more responsibilities in eCommerce. Any best web development company would extend its efforts to provide blockchain in its service range for websites dealing with a variety of products. Full-stack development with blockchain and AI in place is a formidable combination for users and the most attractive USP for IT companies.

Online support

Better options like chatbots etc. would surge for providing better online help and support to users. In the case of e-commerce websites, this trend will be on a steep rise to accommodate users from all walks of life with ease. Online support in local languages is also given thought. Our company is working untiringly to bring out an online support system beyond chatbots. The major aspect that may change in near future or in 2020 is making the online support system more effective than just hi-tech. Companies may not get fancied by a real techie solution straightaway but would stress more for a solution that is effective, even if it is with the use of traditional tools.

Along with development, there can be an immense change in design as well. Web apps already in trend since 2015 may see more upward movement in terms of technology and also numbers. These are browser-based hence no downloading and provide the functionality and speed of an app. With more e-commerce sites security features will also trend in 2023 providing secured transactions and safety of information.

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