E-Commerce Solutions

Web App or Mobile App – What is better to start eCommerce?

Do you want to create an online business or startup? You are probably wondering which platform is best suited to your project: launch an e-commerce site, develop an e-commerce mobile application, or a web application.

With the observation that purchasing behavior is moving more and more towards the mobile and that a multichannel marketing strategy is now almost essential to cover its market, the uses and the profiles of your prospects / customers… where to start?

1. E-commerce and m-commerce: what are the uses?

The uses are multiple and very scalable! Some consumers are informed in store before buying online, others do the opposite. The purchase from a mobile convinces more and more users but some do not feel confident enough elsewhere than from a computer for that. And yet: the tablet is the ideal support for consulting the catalog of a commercial site and the smartphone is widely preferred for tracking the delivery of a package.

2. What technology to launch your online store?

The technology allowing to have the greatest possible radiation is the e-commerce website. Even if you have the idea of ​​creating a dedicated mobile interface with content, uses, functionalities and services specific to smartphones and tablets, we recommend that you start with a website because:

  • it corresponds to the most widespread uses since online consumers are more comfortable at a computer to make a purchase;
  • you can work on its referencing on search engines to increase your visibility (purchase of keywords, inbound marketing, animation of social networks to attract people to your site, blogging, etc.);
  • your e-commerce site will allow you, in parallel with your shop, to present your brand universe and your objectives / values ​​(content which will also be referenced by search engines!);
  • development costs are generally more affordable than for a native mobile application. As well as maintenance, which will allow you to more easily adjust your digital offer based on user feedback and purchasing behavior of your target.

NB: avoid choosing the development of a mobile site, this technology generates too many disadvantages to be interesting:

  • duplication of content is harmful to SEO;
  • annoying pop-in when opening the site to redirect or not the user to the site;
  • a design and ergonomics that are not very customizable and therefore not very pleasant.

Indispensable: responsive design

Our advice: your website must have responsive design; that is to say that its content must be able to adapt dynamically to the size and resolution of the screen used by your target audience.

Ensuring that your site is suitable for the most commonly used devices is quite delicate. Because it is not enough to plan a smartphone, tablet and computer adaptation! Indeed, your site must be able to adapt to old devices, to the latest innovations (there are some every year), to excellent display quality as at least good and to many different screen sizes. Similarly, the browser used has an impact in terms of display: Google Chrome, Mozilla Firefox, Internet Explorer, Safari… knowing that each of them has several versions and that not all Internet users necessarily make the latest updates.

That’s a lot of parameters to take into account, but it is essential to guarantee a smooth and pleasant navigation for people who will consult your merchant site from a mobile.

The limit of design

A responsive design site will guarantee that you will reach the target audience that is browsing your interface from a mobile. This will allow them to browse your articles and go as far as payment. Mail, keep in mind that this is a “suitable” mobile solution and not a “dedicated” solution, which brings its small share of friction in terms of navigation…

3. Why supplement your e-commerce website with a mobile application?

As we could see with the statistics above, each device has different uses and commercial and strategic opportunities. This is why the giants of online sales have implemented broad multichannel digital marketing strategies.

This is the case of Amazon which surfs for example on web-to-store, store-to-web and mobile uses by offering an application allowing to scan the barcode of any product (or to take it in Photo). If it is available in the Amazon catalog, the user can then order it with an immediate reduction of 5% and delivery within 24 hours!

Adding a mobile application to your e-commerce site in your marketing strategy allows you to add an additional dimension to your consumers’ experience:

Build customer loyalty and strengthen

If you can convince your consumers to download your mobile app, they’ll always have it in your pocket! Offer them a different experience from that of your web store with relevant content and / or activities (games, private sales, preview preview) that will bring real added value to your application and will, by extension, strengthen your relationship customer and their loyalty.

For this, you should know that mobile devices bring a lot of technical opportunities and uses that can be useful in your marketing strategy! Here are some examples:

  • Push notifications: notify your consumers of a flash promotion, the upcoming delivery of their order, etc.
  • Bluetooth connection: precision geolocation in store to study the purchasing process, etc.
  • Connection to the camera: possibility to scan a product or a communication medium (flyer, poster) for more information (product characteristics, available quantity, colors, additional guarantees, etc.) or to buy it online and benefit from home delivery, etc.
  • Advanced geolocation: store locator, sending notifications to consumers near a shop, etc.
  • Social networks: permanently connected to their favorite networks, you can encourage your consumers to share your content or their purchases, to comment and rate a service in exchange for an advantage;
  • Loyalty account: create a secure user account allowing you to accumulate advantages with each shop purchase and which your consumers can spend on your online shop;
  • Gaming: the games applications are the most downloaded on the stores, you can offer them a daily game for example which will make them gain advantages or participate in contests;

To conclude, if you want to get started in online commerce, we advise you to start by developing your e-commerce website while ensuring that it is perfectly responsive design. Then in a second step, after having well established your activity on the market and creating your target, you can complete it with a native mobile application which will bring a multichannel dimension to your marketing strategy and new functionalities to fuel the interest of your customers to your brand.


10 trends in the software world for 2020

The Digital Transformation entered the personal and professional lives of most people.

Today we try on shoes before buying them, we talk with our voice assistant and we analyze any data that is produced by the web.

But do you know what the problem is? This transformation is running faster and faster!

If you are an entrepreneur, or you deal with IT, you must absolutely stay updated on new technologies in order not to disappoint business needs.

What happens to companies that use obsolete technology?

They risk being overtaken by the competition, they will never reach excellence and they need much more investment and much more time to achieve mediocre results.

You don’t want this to happen, do you?

Then find out immediately the 10 software trends that you should learn to stay on the cutting edge in the next year.

1. Internet of Things

One of the digital trends, which made its appearance already in 2019, this year, will explode with all its potential. We are talking about the IoT.

Literally translated as “Internet of Things”, it is a system that allows you to join the network with the physical objects we use in everyday life to create a bridge between real and virtual life.

The purpose of the Internet of Things is to improve people’s lives and, on the other hand, to provide a new monitoring tool for companies. Thus, devices, machines and vehicles will have a completely different impact on our lives.

What does the Internet of Things allow you to do? It goes from managing work remotely, to detecting traffic to monitoring energy use.

Undoubtedly, these intelligent objects facilitate the work of companies from many points of view such as data collection, remote control and speeding up of production processes.

Which sectors will be most affected in 2020? They are part of both the industrial and domestic sectors. The 3 areas that will benefit most will be telecommunications, of course, followed by healthcare and construction.

According to what is learned from the site of the well-known company Norton, by 2025 it is estimated that devices equipped with the Internet of Things will reach the share of 21 billion.

2. Chatbot

Chatbots are spreading more and more. Indeed, the market expects the annual growth rate to increase by 27% until 2025.

Today, these software are no longer mere response scripts. They are becoming more and more articulated, improving the remote assistance service that companies can offer to their customers.

According to a survey by BI Intelligence, it seems that in 2020 the brands that will use the chatbot will represent the 80% of the market.

It is a system particularly loved by customers because they can get assistance quickly and professionally, from the moment before making a purchase to post-sales.

Executives continue to invest in the potential of chatbots to offer increasingly personalized interactions for both customers and employees, taking advantage of this technology already in the training course of their collaborators. Many also use it to probe and interact with the candidates.

3. Artificial intelligence

UX communities agree. Artificial intelligence reduces the need to type and click, therefore the user interface will eventually disappear and we will have computational skills that adapt organically and seamlessly in the contexts of our lives.

According to a research by Gartner, the industries that introduced artificial intelligence in their business had a growth of 270% compared to 2015.

He also established that 80% of the new technologies that will be developed by 2021 will be based precisely on artificial intelligence.

There are many areas in which artificial intelligence will be implemented. We move from chatbots, which we have just analyzed, to image recognition or data analysis software.

Artificial intelligence greatly increases the performance of companies that implement it within their technologies. Every software developer must understand what the most relevant applications of this technology may be and from which one would benefit most at the company level, so as to undertake a process that can make a difference.

4. Blockchain

For years known as the carrier technology of Bitcoins, today the blockchain is expanding into areas that will affect everyday life.

We have seen the main application of the blochckain in the banking sector, it is undeniable, but now it is expanding more and more in the Fintech sector, a set of software used by companies to give a turn to financial services.

Thanks to the Ethereum platform, mainly, developers can create smart contracts, i.e. contracts completely managed by the blockchain that can affect one or two parties.

These contracts defined as “intelligent”, written entirely in code, will be applied in the insurance, sale and crowdfunding fields.

Smart contracts represent the future because they directly allow interested parties to enter into contracts by eliminating intermediaries and ensuring greater security, speed and economic convenience.

5. Big Data

New technologies are able to extrapolate more and more data from the web and their analysis depends on the success or failure of the strategies adopted at the company level.

According to what Statista attests, it seems that the Big Data market will reach 103 billion dollars by 2027. So, we can confidently say that Big Data represents a software trend already in 2020.

Where does the data that companies can analyze come from? From any channel that goes from applications, to the Internet of Things to data stored in the clouds.

Knowing how to read and organize Big Data is one of this year’s priorities at the company level and software developers must be able to collect and reproduce them at the company level in the form of graphs.

6. Augmented and virtual reality

Augmented reality no longer remains an area relegated to the world of video games, but is slowly being transformed into a marketing and branding tool.

We have already seen some examples of augmented reality in the IKEA application that allows you to see if the furniture you like is comfortable in your living room before buying it.

According to IDC, the augmented reality market, combined with virtual reality, has reached the figure of 1.6 billion dollars.

In addition to transforming the entertainment sector, augmented reality and virtual reality today want to improve even more other sectors such as healthcare, remote work, retail, etc.

The real and virtual worlds are merging!

7. 5G

Wireless communication has never been so fast! In 2020, 5G technology will appear which will represent a real giant leap in the telecommunications sector.

Browsing will be faster, as will be downloading and uploading.

But 5G is not a novelty only for end users, but also professionals who will see work completely revolutionized.

According to a research by Statista, the number of 5G subscriptions in the world, calculated in a time span from 2020 to 2025, will reach the share of 2.61 billion.

Among the advantages of 5G there is not only speed, but also safety. The data that is exchanged over the network will be less exposed to risks.

In addition, many of the technologies we have seen before will benefit from a much faster network than the current one.

8. Progressive Web App

Software development will also focus in 2020 on Progressive Web Apps, i.e. web applications that load on the network like normal pages but which have more similar functionality to those of the applications.

Google encourages the development of these applications because they greatly improve the user experience, adapt better to mobile devices, are more practical and can be installed directly on their website.

Born as a solution for newspapers and magazines, today more and more brands are deciding to implement Progressive Web Apps with remarkable results both from the point of view of user satisfaction and positioning on the search engine.

9. Cyber ​​security

From the research that emerged in Kaspersky’s IT Security Economics report, in 2020, 66% of SMEs will increase their investments in the IT security sector after several cyber-attacks that took place last year.

The data circulating on the net are increasingly detailed, the legislation imposes increasing security for companies and they must adapt to guarantee a safe environment for themselves and their customers.

A particularly risky sector is that of smart working, a phenomenon that is on the rise at a corporate level, because laptops do not always connect to secure home networks.

Other attacks may be aimed at the clouds where data is stored. Developers have many challenges in cybersecurity.

10. IT Outsourcing

Proceeding in the analysis of new emerging technologies in 2020, you will surely have noticed how many experts are needed in the IT field. Analysts, programmers, testers, augmented reality and artificial intelligence experts, etc.

Not all companies are able to build such a vast and diverse IT department in their corporate organization chart.

For this reason, IT outsourcing is increasingly being used. The companies rely on qualified partners who have experts trained to achieve optimal results in each of the areas mentioned above.

After all, everyone has their own job!


The technology continues to change our personal lives, and especially the professional one.

Being able to master the software trends means guaranteeing an economic success for your company in an era where competition becomes more and more ruthless.

If you want to get the most out of your company, rely on industry experts who can help you achieve the results required by the market in 2020.

Ask for a quote by filling out the contact form on the page. Together we can bring your company into the future!


B2B vs B2C e-commerce: 5 key differences you need to know

Have you always seen the e-commerce market as a large and single sector? Well, we must confide to you that this vision does not reflect reality.

Within the sector we all call “e-commerce” we must distinguish two completely separate factions: the B2B vs B2C e-commerce.

What do these two acronyms refer to? What are the differences between these two sectors? Why is it so important to distinguish them?

In both cases it is about selling products and services online, but we will show you that there are substantial differences between these two sides of the same coin.

Just think that online purchases in India in B2C e-commerce have exceeded 130 billion dollars in 2019, while B2B e-commerce in our country has reached a value of 335 billion dollars.

Where is the difference? It is soon said.

The differences between B2C and B2B e-commerce:

Today the way customers interact, discover and buy products has changed: e-commerce is able to sell online 24 hours a day, 7 days a week.

And not only in retail, but also in B2B, where e-commerce integration is a priority.

But what is the difference between B2C and B2B e-commerce?

In Business to Customer (B2C), the user is the final consumer and he navigates carefree during his free time.

On the contrary, the user of a Business to Business (B2B) e-commerce is looking for a product that will grow his business and a professional company to rely on.

The entrepreneur is more demanding, in a hurry and looking for a deal. This is the reason why B2C e-commerce have a much lower conversion rate, around 3% compared to 10% of B2B online stores.

The two platforms, although apparently the same, are based on substantial differences and must respond to particular needs. Here are the main differences between B2B vs B2C e-commerce.

Overall buyer experience:

The first substantial difference between B2C and B2B e-commerce is the customer approach.

In B2C online stores we find a customer who wants to conclude a purchase to satisfy his own emotional need. In this case, the search for the product is driven by emotion, it wants to satisfy a momentary whim.

Very often these are people who have time available, are doubtful in the checkout phase and it can happen that they abandon the cart.

On the other hand, the B2B e-commerce customer is very different. You are facing a professional who is looking for a product that can meet a specific need or solve an actual problem. Research is planned, logical.

The entrepreneur knows what he is looking for, selects the right product to buy based on its characteristics and price.

Consequently, the whole site must be set up differently.

In the case of B2C e-commerce, the store design should attract users’ attention. Otherwise, in B2B, graphics are not so important when the immediate availability of salient product information.

Group vs individual process:

The sale, in B2C e-commerce, is much faster because it is almost always dictated by the will of a single customer. It is to him that marketing activities must be addressed to ensure that he does not miss an opportunity.

In this case we speak of individual decision-making. The sales process is fast, only the buyer has to complete the payment.

Who are you dealing with on the B2B e-commerce side?

With a group. In the sale between companies, it is difficult for a single person to make the decision and all the timing expands. The decision-making phase becomes longer, as does the payment phase.

In this case, to encourage the sale, it is necessary to make available all the information regarding the product on the basis of which the group can make its choice.

Long or short customer acquisition process:

Perhaps the decision-making process of the B2B sector is longer than the one-to-one relationship with the end customer, but in the long run it gives much more satisfaction.

Companies, when they identify a trusted supplier, will hardly change it after a short time. The relationship with the B2B sector, therefore, is a relationship that lasts over the years.

Precisely for this reason, if you deal with B2B e-commerce, you must make it much easier for the user to place a new order of products that he had previously purchased. Some business needs never change over time.

For B2C, however, the situation is reversed. The customer acquisition process is much shorter, but this will almost certainly make a one-off purchase.

In any case, even if the B2C customer does not make mass purchases, it still has a great weight for the company.

Marketing based on features or benefits:

This concept has already appeared between the lines a few paragraphs ago. In B2B e-commerce, what matters is to make the characteristics of the product and the need it satisfies clearly visible.

In this case, highlighting the features is essential if you run a B2B e-commerce.

On the other hand, it is different to deal with an end customer who acts on the impulse of his momentary emotions.

You must show the benefits to this user. How come your product is the best? How many benefits can it bring? What will your life be like after trying your product? The advertising message must answer these unspoken questions in the consumer.

Discrepancy in prices:

The price side is probably one of the aspects that present the most differences between B2C and B2B e-commerce.

In B2C, we all know how it works. The prices are written in large, clearly visible and often there are offers for those who shop above a certain amount or for regular customers.

In B2B, however, something very different happens.

Prices for companies are almost never expressed until the user registers their account. Furthermore, based on the quantity of goods purchased, the price is generally negotiable. This is the practice in B2B e-commerce among professionals.

The latter custom is easily understood. Each company is different and can place a personalized order. A very different attitude from an end customer who lands on your e-commerce because he saw one of your sponsored on Facebook!


Despite the fundamental differences between B2B vs B2C e-commerce, it is important to understand that any online store needs a showcase where to show products, channels on which to advertise them and a solid and well-structured marketing strategy based on sales objectives.

Do you have an e-commerce and are you interested in development and marketing strategies? Contact us through the form.


Software development: what the future holds and how to get there successfully

For some years now we have been talking more and more about “Application Economy”. We live in a world where there is an application for everything: not only on our mobile phones, but also – indeed, above all – in the services, solutions and technological platforms vital for the success of every type of company. The cloud evolution has incredibly accelerated the digitization process and today innovations such as Artificial Intelligence and Machine Learning are preparing to transform business applications (but also game and entertainment) of the past in something new, different and more performing. In all this, the role of the developers has also changed: they are no longer “those who write code” but are the ones who, thanks to the new operating methods and approaches – containers, microservices, etc. – can make available to the business all the potential for innovation of the new IT.

Developers are increasingly requested professionals, who must move in advance to learn about trends, technologies and acquire new skills that allow them to contribute more and more to the success of the companies they work for, creating applications that meet the needs of internal and external users, and all kinds of processes. In a moment of evolution like this, it is essential for them to have the opportunity to access opportunities for growth, learning and comparison with the community.

Oracle, in fact, predicts that developers will have to work more closely with data scientists, to amplify their ability to power applications with intelligence: By 2020, 8 out of 10 personalized apps will have integrated intelligence functions. Remaining on the subject of artificial intelligence and automation, bots will also be increasingly pervasive in each process and specialized: the task of the developers will also be to make sure that these intelligences are made available to users in an intuitive way, calling “the right bot” for the “Right task”. Not only that: the tendency to go towards increasingly rich and complex native cloud environments will see the emergence of a new profile of platform super professional, the platform engineer, who will take care of guaranteeing high performance and secure cloud infrastructure on which developers will be able to create and implement their native cloud apps, being able to make the most of containers, microservices and all new application trends,

As part of the Oracle Code, the appointment with “Women Groundbreakers – Technologies and diversity, a winning combination?” – a meeting organized by Oracle and Women & Tech to compare experiences and points of view that highlight the value of diversity, wealth for the business and strength that leads companies to be more successful on the market.


Business Intelligence: what it really is?

The concept of Business Intelligence evokes solutions for advanced reporting, exploitation of data marts and sophisticated algorithms for the synthesis of large quantities of unstructured data to support management decisions. The result is a sort of crystal ball, with a little more scientific rigor, capable of helping the company to keep the right course to achieve specific objectives. In reality it was born long before there were computers and software, when at the end of the nineteenth century the essential role of the collection of precise data was already understood as a prerequisite for the success of any business.

Business Intelligence was born in the late nineteenth century, when the role of collecting precise data for the success of any business was already understood. the first BI tool that every manager had to deal with was a more or less personalized Excel sheet, with the flood of information that companies, sometimes unwittingly, have available in our day, to apply good Business Intelligence practices it becomes indispensable to react promptly to sudden changes in the market.

For this reason, it is no wonder that Gartner has indicated investments in Business Intelligence as the primary objective of CIOs at least until 2022, with an estimated market for Advanced and Predictive Analytics in 2 billion dollars worldwide for 2020.

In India, the situation is well summarized by the Nextvalue research published in the Assintel 2019 report, according to which 51% of medium-large companies and 45% of small and medium-sized ones have included 2019 or 2020 projects related to Business Intelligence in the portfolio, which in both cases is the choice most often indicated among all types of investment in software and services.

The pyramid of Business Intelligence

Currently there are solutions of all kinds for BI, in cloud or on premises, suitable for large and small organizations, but we must not confuse the concept with the Business analytics tools which, as far as the cutting edge of the procedure are concerned, are only a component of the wider design that a company should consider to enable a future-proof Business Intelligence system.

The system can be conceived as a pyramid, in which more distilled data are obtained at each level, up to the extreme synthesis: a dashboard that constitutes the real decision support. At the base of the pyramid there are multiple sources of information, such as files, documents and databases, from which often fragmented and unstructured data are extracted. The next level takes advantage of Data Warehouses and Data Mart to achieve better organization and important skimming. The next phase involves the application of statistical analysis techniques and OLAP (On-Line Analytical Processing) that allow you to process large quantities of information very quickly, obtaining only the significant elements. The next step is the so-called data mining. It is here that the most sophisticated algorithms intervene in search of what can represent an anomaly, a risk or an important suggestion to predict the progress of the business.

This important information must then be made available to decision makers in the most immediate and understandable way possible, making use of experts in visualization techniques and reporting. Everything must work as quickly as possible so that management can respond immediately to critical issues and opportunities. In this process, Business Analytics are the explanatory and predictive element of data analysis, thus representing the most delicate phase of the Data mining process.

How to get valid analysis with BI

If the base of the pyramid is constituted by the large amount of data available, the quality and homogeneity of the latter becomes the cornerstone of the whole procedure and the real discriminant for obtaining reliable analyzes and forecasts. If the number of information today is almost never a problem, its completeness and reliability is very often a factor of uncertainty, which no one, however rigorous, implementation of a BI system can remedy.

For each level of the pyramid it is therefore appropriate to act on the data to solve specific problems. With the basic sources it is necessary to make the data uniform and comparable, while in the transition to the Data warehouse it is necessary to clean the archive from inaccurate data or correct them, eliminating the empty fields.

Before entering the Data Mining phase, it is also important to eliminate the duplicates and make sure that the set of preparatory information for the analysis is complete. The visualization and reporting phase is also not immune to the risk of errors. In this case the elements to be verified are the uniqueness of the indicators and the correctness of the formulas used to represent the results.

BI in the Cloud for Small Business

Given the complexity of the process and the involvement of the entire technological infrastructure of an organization, one could think of BI as suitable only for medium and large companies.

In reality, the possibility of subscribing to Cloud-based BI services in SaaS mode has opened the doors of predictive data analysis even to small businesses, without having to have a specialized staff and avoiding the complexity and costs of an on-premises solution. 

From IT manager to business analyst

Gartner predicted that most of the managers and analysts in the company will have tools available to prepare and evaluate data in a completely autonomous way, without needing to be supported by the IT department. The trend is that of a decentralization of Business Intelligence towards business units, with the consequent risk of a proliferation of similar tools within the same organization, each with only partial access to data and without centralized control.

This, in addition to the apparent ease of use of the new tools, is also due to the actual difficulties of corporate IT in meeting the growing needs for speed and flexibility in reporting. Furthermore, it is not certain that those with IT skills also have the business vision necessary to design and make analytics efficient.

This scenario paves the way for the emergence of new professional figures, with a view to retraining IT workers, who would straddle the two worlds becoming fundamental resources for the harmonious development of Business Intelligence in the company.


The best Business Intelligence Tools to consider in 2020

Do you want to maintain a competitive advantage on the market in 2020? Your company must take advantage of the Business Intelligence tools.

Today, there are numerous tools that allow businesses to identify and monitor external and internal data trends.

Before analyzing the trends of this year, however, it is necessary to specify that all companies must trace a series of data which, through a long process, are eventually processed in spreadsheets.

This process has always been done by hand. But how much time wasted!

Here, surprisingly, Business Intelligence tools avoid this nuisance.

Do you find it difficult to choose the right platform for your company? Don’t worry, with our indications it will become much simpler.

Here are the best Business Intelligence tools for 2020.

1. Microsoft Power BI

Microsoft provides users with a Business Intelligence tool signed directly by the company: Power BI.

What sets it apart from other tools? Its completely different and non-web based approach. Power BI uses software that must necessarily be downloaded for the desktop version.

You will discover how easy it is to connect hundreds of data sources together, including Microsoft, Facebook, Sybase and Oracle applications. Data analysis is so fast that you can get the first reports in a matter of minutes.

Here are the main advantages:

  • Connect all data from any source
  • You can access both from the web and from mobile
  • Provides solutions for businesses of all sizes
  • You can view reports in real time on all devices

2. Zoho Reports

Do you love the cloud? Zoho Reports Business Intelligence platform is the solution for you.

It’s a great solution because it integrates data from a variety of files, such as Microsoft Office documents, URL feeds and databases, and like MySQL, including data from other clouds such as Dropbox and Google Drive, as well as other applications such as Salesforce, Quickbooks and Google Analytics.

The data collected by the analysis are then combined through a series of mathematical formulas and integrated statistics, such as marketing costs, which are then included in an Excel file.

What about the cloud? It is the next step. The sales data is entered into a cloud database to create an information report.

Does this seem like a long process? Not at all. Today, all this is accomplished through a simple online interface and a few clicks.

After that, you can decide to do what you want with your final report. You can print it or send it by e-mail.

Let’s summarize some advantages:

  • Provides a cloud-based platform
  • Collects data from all sources
  • It provides a very simple interface in use and sharing
  • It allows you to create complete reports

3. Dundas

Are you looking for a complete but simple to use tool? Dundas is the right solution for you.

The company that created this Business Intelligence tool has 25 years of experience behind it and is designed to transform the analysis of corporate data into visual data through careful control of the visual design elements.

Here are the benefits:

  • You can use it on various devices, including mobile ones
  • It has drag and drop tools
  • Provides analysis of data from multiple sources in real time
  • It is suitable for businesses of any size

4. Sisense

Do you want to collect data faster and smoothly? Fortune-500 has created the right product. It’s called Sisense and it collects data very quickly, also exploiting artificial intelligence.

The artificial intelligence simplifies the process of data analysis to enable more immediate decision-making.

Among its customers there are big names such as GE, Philips, Fujitsu, NBC and Airbus which in turn have guaranteed the remarkable performance of the product.

Let’s see what differentiates it:

  • You can take advantage of the cloud
  • It is a scalable product
  • Simplify your workflows
  • It is based on end-to-end technology

5. Infor Birst

Let’s go back to citing BI tools that take advantage of the cloud. Infor Birst is a cloud-based business intelligence platform.

Take advantage of the latest digital technologies such as automation and machine learning, to allow the team to work on big data through a secure and patented network.

Infor Birst also allows you to collect data from different sources and then manage and analyze it by means of a clear and intuitive interface.

Finally, an always very important aspect in the field of business analytics is the ability to collect reports with complete and high definition graphs.

4 reasons to choose it:

  • It is a BI software on the net
  • The user experience is very fluid
  • Offers cloud architecture
  • It provides solutions for businesses of all sizes and sectors

6. Board

A single tool, many activities you can do.

Board represents a Business Intelligence, Performance Management platform and analysis software.

Board offers many solutions for all types of users, for large and small companies operating in any sector.

Given the large amount of products available, we advise you to consult the site to find out all the features of each single platform, of which you can also try the demo to test its operation.

The advantages to choose it:

  • It offers a BI platform, with performance management and integrated analysis
  • You can take advantage of cloud technology
  • Access from all the devices you want
  • Create interactive dashboards with drag and drop

7. Looker

Are you an SQL or data warehouse expert? Then you should choose Looker. The platform has precise BI tools, with metrics that allow you to save time, accessible at all times and processable, that is, integrated with third-party tools to make them even more performing.

If you don’t feel so expert, you can rely on the drag and drop dashboard. But if you are an expert, you can use the tools that the platform makes available for creating customized queries.

The data comes from different sources to ultimately provide you with a complete overview of the metrics that represent your company.

It helps you to discover many aspects of your customers, to create tailor-made messages with which to make contact and, in general, to increase the understanding of each of your customers.

Here are 4 advantages:

  • It is a web platform and there is no software to download
  • It connects to the SQL database or data warehouse
  • Create charts that tell the story of your business
  • It has a high capacity for user management and collaboration

8. Qlik Sense

What is the Qlik Sense platform made of? An analysis engine, sophisticated artificial intelligence and a scalable multi cloud architecture.

Through the multi cloud architecture it allows to implement SaaS and private clouds.

It allows you to combine and load data faster, create intelligent visualizations and draw rich analyzes thanks to drag and drop and artificial intelligence.

Finally, you can also take advantage of interactive mobile tools to control and manage your data anytime and wherever you are.

It can also be used by those who do not have particular skills in the field, while the more experienced can resort to Python to be able to work on the most complex cases.

The benefits of the platform:

  • Offers a BI and analysis solution
  • Suitable for experts, for advanced and non-advanced analyzes
  • Collects data from different sources
  • It provides a simplified interface for data management and representation

9. ClicData

Do you want to best present all the data you have collected? ClicData offers beautiful and interactive dashboards, but which hide much more underneath.

You can connect data from more than 250 different sources, warehouse data and from the cloud.

ClicData has an ETL platform that allows you to transform data, merge it, manage it, view the history, etc.

ClicData allows you to share the dashboards you have created with your whole team and you can also use them to take stock of the activities you are carrying out for your customers.

Also, to make sure your metrics are always up to date, you can add automatic alerts.

Finally, ClicData has an iOS and Android application that allows you to access the dashboard anywhere and anytime.

Here’s what sets it apart:

  • Cloud-based BI and data analysis platform
  • Drag and drop tools for creating dashboards
  • You can share your reports via email, via images or in PDF format
  • Authorize different user levels for data visualization

10. Domo

Domo is a native cloud platform. Perhaps more than the others, it favors collaboration between users.

Thanks to Domo you can connect data from more than 1,000 sources, create KPI shared by the team, allow everyone to access data and solve problems faster.

4 advantages to consider:

  • Merges data from a multitude of sources
  • It allows you to create dashboards with drag and drop
  • Create charts in real time
  • It allows you to export data and collaborate with other users


Each service tries to solve most business problems, but only one is perfect for achieving the professional goals you have set yourself.

You can start comparing the characteristics of the platforms, start some free trial and, if you need expert advice, we at Exato Software are at your disposal.

If you want to be sure not to be wrong, fill out the form and request a quote. Business Intelligence represents the future.


8 stop signs for app development you don’t know yet

From research has shown how important it is to develop an app for app development that is user friendly. If you don’t do this, users will get annoyed, delete your app, or go to the competitor. You can prevent this! Therefore, read here the stop signs that are most ignored in app development:

Stop sign 1: App development with too many functions

As you can also read in the article about “feature creep”, a common mistake is always coming up with new functions. As an app entrepreneur you think; “This is also fun.”, “Isn’t this part of my app?” and “With a small adjustment, this function can still be added!”. That’s the wrong setting! Try to keep thinking from the main goal and core function of the app. The point is that this feature works in full glory.

The consequences of ignoring the stop sign include:

  • The user is overwhelmed with features and gets confused
  • the user gets the impression that app too complicated is
  • You create additional costs for the development of your app that are not needed

Stop sign 2: App development that does not use app etiquette

When creating an app you use a kind of app etiquette. A user is used to the way an app works. Even if you open an app, you have expectations of how an app should work. If not, your users will also get frustrated. Apple and Google both provide guidelines on these etiquettes.

Examples are:

  • Not using hidden elements prevents the user from finding options of the app.
  • Texts that look like links, but are not, cause the user to click on texts that don’t point anywhere.
  • Adding parts that look like buttons give the impression that there is an action behind it.

“By not providing the user with information on first use, it is not clear what will happen or how the app should be used.”

Stop sign 3: App development that is available in one language

50% of the turnover of the top 10 apps comes from a non-English speaking country.  So making your app available in English only so that it can be used internationally is only half the story. If you want to disable your app in Germany or Norway, it is important to also add the languages ​​from these countries to an app. Using your app is more friendly and pleasant for these target groups.

Stop sign 4: App development that throws users deep

If there is no explanation or instructions with or in your app, a user has no idea what to do with your app. When looking at game apps, there are often clear instructions on how the game works. If you are using Candy Crush for the first time and there is no indication of the purpose or how to play this game app, then you will quickly quit. This applies to every app. By not giving instructions to the user, he does not know what is going to happen or how to use the app. It is also important that the instructions are clear. Users are not going to read an abundance of information, then they close the app and delete it. Or better yet, make sure the app is clear that it explains itself. Good explanation is then even less necessary.

“An app has to work both horizontally and vertically.”

Stop sign 5: App development for one screen ratio

There are countless devices that apps run on; tablets, laptops, iOS, Android etc. All these devices use a different format. By developing an app for one screen size, you limit your app. For example, you also have to take into account the rotation of screens: depending on the usage situation, an app must work both horizontally and vertically. If you do not add this option, you ensure that a user does not have the choice to use the screen in his favorite way. And you exclude many phones with a different screen ratio from a pleasant user experience. Due to the very different phones from Android, it is a big stop sign especially for this platform.

Stop sign 6: App development that is not consistent

This stop sign sounds quite logical, but you can make the mistake quickly without realizing it. An app must communicate and work as the user is used to. Certainly in language use there is often inconsistency.

Examples are:

  • Using multiple words for the same action or part. For example, it is not good to refer to a “list item” at one time and to “choice option” at other times.
  • Use the same word for different parts in the app. For example, you can refer to “the menu” but there are several menus in your app.

Stop sign 7: App development that does not give standard options

Give a user a choice of different actions. Think of it as a multiple choice question. If you ask an open question, answering takes more time for the user. With multiple choices, the answer is actually already given. If you use a drop-down menu in your app or simply a number of buttons, this speeds up interaction and the user does not have to think about all the options. If your app lacks standard options, but only offers open input fields, for example, this confuses the user and does not know which answer is appropriate. This way, the user of your app comes through your app in a nice ‘flow’.

Stop sign 8: App development with buttons that are too small

If you use very small buttons in your app, the user can click on the right. Think about it, if you click a button and nothing happens, what do you think? You then assume that the app is not working properly. You can avoid this problem by using large buttons. We also call this the ‘fat-finger problem’; you can imagine something about that.

At each stop sign, ask yourself, “How would I like to use an app that has this problem? What is my response to this?” This also applies to your app. Always keep the end user in mind. Or better yet, test with users! This should ultimately use your app with pleasure and not with frustration. By listening to these stop signs you have more control over the success of your app!