How often do you use your smartphone during the day? When do you wake up while waiting in line at the cafe when you receive a message? The fact is that we already live in a digital world where everything exists within the dim blue light. This includes your company.
Every business, without exception, must be present on consumers’ mobile devices. This also applies to small businesses, as their products and services are also in demand in the digital world. This is how a business, regardless of its size, can become mobile.
1. Take your website for a mobile test.
This is not just a recommendation, but a requirement: Your website should be optimized for mobile devices – smartphones and tablets. If you are not sure that it meets this condition, it is easy to test it without having any technical skills. Just open your website on your desktop or laptop, and then on your smartphone or tablet. If the size of the text and images changes according to the screen size, then you have hit the ten. If not, it’s time for a change. With adaptive design, your website will not only be functional on mobile devices. You’ll be able to optimize it more efficiently for Google and attract more visitors.
2. Use mobile advertising.
Using a mobile advertising program is another important tool to reach your potential customers. Why is this so? You should be aware that not everyone who is interested in your product is looking for it directly through their mobile device. Mobile ads attract this type of customer. For example, if you have a pizzeria, these ads will appeal to people who simply use the keyword “pizza” for Google search and are located in your area.
To be able to really stand out from your competitors and maintain your market position in the long run, take advantage of a mobile application, created especially for your business. It will help you to develop your mobile marketing strategy through direct messages to users, creating a virtual zone, depending on the location of the user, links to social networks and many other tools.
3. Mobilize your customers
When building your mobile presence, put yourself in the shoes of your customers. Do a survey to find out how “mobile” your competitors are. Find out exactly what attracts new customers to your business and what makes them come back again. This information will be the basis for the creation of your mobile website and mobile application.
As we illustrated earlier, your customers use their smartphones almost constantly – take advantage of this. Using a mobile app and a mobile website at the same time will help you keep them as well as make them loyal to your business. Let them get the most out of what your company has to offer directly on their mobile devices.
4. Be adaptable and use a native application.
Adaptive web design is the basis for winning customers in the mobile space. When someone opens a web browser on their mobile device and uses Google search, your adaptive website and therefore your business will be easily found. A native application created specifically for the respective platform such as Android or iOS, for example, will make the customer come back for more. It is at the heart of building customer loyalty.
A native app will allow you to retain customers. You just have to use its presence on their mobile devices for maximum effective marketing. While lining up in the cafe, for example, you receive a message on your smartphone that after two more purchased coffees, you will receive one for free. Guarantee that you will go again!
Take advantage of the opportunities of the digital world by providing your business with a competitive place in it. Consumers already hold mobile devices in their hands. Make them build a solid relationship with your business through them.
Take the first step towards building a mobile website and mobile application for your business. Send an inquiry.