Only Elon Musk entering a chatroom was necessary to spread the news about the invitation-only audio chat application. According to Pitchbook, the Clubhouse voice chat service, which was launched in March 2020 and is now valued at up to an incredible billion dollars, has amassed a valuation of up to $1 billion.
The app is currently only available on IOS devices, but an Android version is in the works to better serve a larger mobile user base. Since its release in January of 2021, Clubhouse has received 2.4 million downloads, with nearly half of those occurring in the first week of the month.
Even putting aside Elon Musk’s possible influence, Clubhouse’s meteoric rise to popularity is a testament to the fact that there are still opportunities in the seemingly crowded field of social media apps. As long as an app is distinct and user-friendly, it has a good chance of standing out from the crowd and attracting a significant number of users. As the co-founder of PayPal, SpaceX, Tesla, and Neuralink, Musk has pushed forward the frontiers of science, engineering, and economics. He and his teams have transformed the way we work, live, and relate to one another.
Building the Clubhouse required Musk’s vision, foresight, and willingness to challenge the status quo. It was no coincidence that it was launched after Musk met with the President in January 2017. Musk’s vision, foresight, and willingness to challenge the status quo have defined his career and inspired his entrepreneurship. The Clubhouse is arguably the first app to have successfully combined a social network with a micro-tasking platform. The app allows users to create small jobs or tasks for users to perform, mostly in exchange for a virtual currency called Clubhouse Credits. As part of its business model, Clubhouse fees are not charged to users. The reward, however, comes in the form of credits that users can redeem for various types of items, from virtual goods to real-world purchases.
In 2017, Clubhouse received $1.4 million in funding from venture capital firms, including Atomico, 500 Startups, and angels from companies such as Google Ventures, Twitter, and Uber.
What Is Clubhouse?
Enter a room, and the conversation starts. It looks a lot like IM, but it’s faster and less noisy, and you don’t have to switch windows. It lacks some of the social cues of IM, such as reading each others’ facial expressions.
Rooms can have moderators. The moderator sets the room’s topic and moderates actions like adding and removing members. Moderators can also kick people out of the room. The Clubhouse is limited to 20 participants but has broad support for most voice chat programs. To join, you need only download Clubhouse and open it. Joining a room is as easy as typing the room’s name into the window.
Steps To Build An App Like Clubhouse:-
1) Conduct Market Research
Market research involves gathering information from your target market through surveys, polls, website visits, and focus groups to determine their problems, what they are looking for, and what solutions they want. Research shows people’s mindset of “do it yourself” and “there’s an app for that”.
The reasoning is simple: people are busy with their everyday responsibilities and don’t waste their time. When it comes to solving their problem, they would naturally reach for their phone. This includes researching the competitive landscape, analyzing user needs, figuring out the features your app should have, understanding who your competitors are, and testing your app.
2) Conduct Target Audience Research
Whenever you’re developing a product, you want to collect feedback from potential customers. But often, the time between the initial idea and the actual launch is too long. It would be best if you had a way to seed the market quickly, gather feedback, and get the product ready for launch.
One way to gather feedback is to hold a one-on-one interview. An interview is a conversation between two people, usually conducted in an informal setting. Participants discuss their ideas, problems, or needs. Interviewees answer questions, usually in open-ended and short answer formats.
The interview itself can be as long or short as you need it to be. The best way to gather the information you need is to schedule open-ended discussions, but you may need quick answers to specific questions in some cases.
Conducting an interview is fairly simple. Choose a location, such as a coffee shop or a meeting room. Find a quiet area in which to conduct the interview. The interview can be conducted one-on-one, or it can be a group interview. Prepare a list of open-ended questions. If you schedule the group interview, verify that all potential participants are present.
3) Create a User-Friendly and Intuitive Design
Before you proceed too far down the path, it’s important to step back and determine if you need a mobile app for your business. An app offers many benefits, but creating one is no small investment. It would be best to weigh the cost against the benefits of having an app in your overall digital strategy.
• Apps are costly to develop. You can hire someone or work with an agency, but it’s going to cost money.
• You need a strong case for an app. An app won’t necessarily grow your business, so it should be part of your comprehensive strategy.
• Mobile apps have limited reach. Mobile devices still account for a small percentage of web traffic, and apps reach even less.
• Mobile apps prompt consumers to download other apps. Your app may prompt a consumer to download another app, but it may not.
• Mobile apps require ongoing maintenance. Mobile apps require ongoing maintenance, including updates, marketing, support, etc.
• Mobile apps may be abandoned by users. Mobile apps are subject to the same phenomena as software products: users will find other solutions.
• Mobile apps require users to install them, which is a barrier to adoption.
• Mobile apps are difficult to share. Users can’t easily share content from mobile apps.
• Mobile apps don’t play well on other devices. Mobile apps don’t play nicely with other devices, including desktop computers.
• Mobile apps don’t work well on older mobile devices. Mobile apps don’t work as well on older mobile devices.
4) Build an MVP
A majority of entrepreneurs believe that MVP stands for Minimum Viable Product. But, this term was first used by Steve Jobs. He is known for using this term to describe the first version of the i-phone that launched in 2007.MVP, Minimum Viable Product, is a project or a product created to test an idea’s efficiency. MVP is launched only after devising a complete plan.
A good MVP is the initial working model of a product or an app. MVP is also known as Minimum Viable Product. MVP is a product that features all the basic features that are required. If the basic features are working, then it is assumed that the product will be a success.
MVP is also known as Minimum Viable Product. MVP is a product that features all the basic features that are required. If the basic features are working, then it is assumed that the product will be a success. A product is developed with basic features. A good MVP is the initial working model of a product or an app.
5) Launch Marketing Campaign
Ideally, it would be best if you said the words before the app is launched. Strategic marketing would be advantageous. You might want to approach influential people and ask them to try out the app and share their thoughts with their followers. Being featured in well-known publications poses risks and may attract new users.
It also helps to create a website and publish blogs that are relevant to the target audience. To build a list of subscribers, use an email capture form. The list can be used to notify subscribers when the app is ready for download. Remember to optimize your app listing on the Google and Apple app stores for better visibility.
Conclusion
The Clubhouse has illustrated that there is still room for new social media apps, especially given the change in lifestyle during the pandemic. The key to success is to create one that is one-of-a-kind, purposeful, and well-targeted. There is room for success in every field if the idea is thoughtful enough and if you also have the resources and a never-giving-up attitude.
